HEALTH

RC2’s The First Years brand inks deal with Natus Medical

BY Allison Cerra

OAK BROOK, Ill. A brand made by RC2 has inked a product licensing agreement with a leading provider of healthcare products used for the screening, detection, treatment, monitoring and tracking of common medical ailments in newborn care.

As part of the deal, Natus Medical will manufacture and distribute a line of The First Years brand’s GumDrop pacifiers, accessories and other related items. The First Years’ GumDrop product line is slated to debut at retail in early 2011.

GumDrop pacifiers are available in two sizes, newborn (0 to 3 months) and infant, and come in playful green, blue, orange, pink and purple colors. In addition to pacifiers, The First Years’ GumDrop line will include pacifier clips and cases.

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‘C’-ing that scars go away

BY DSN STAFF

GUILFORD, Conn. —Mitchell-Vance Labs is in the process of launching a new scar product to add to its ScarAway offering that could appeal to a whole new consumer in search of scar therapy—ScarAway for C-sections.

The therapy may have direct appeal to 1-in-4 new mothers, which is the number of women who give birth by Cesarean section in the United States. According to the March of Dimes, the national weighted average of C-section births is 25.2%, but the percentage of C-sections performed climbs higher than 30% in three states—Mississippi (31.1%), New Jersey (30.9%) and Louisiana (30.4%).

The product features an extended-length, medical-grade silicon scar sheet ideal for placement over C-section cuts.

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CRN head counters attacks on industry

BY DSN STAFF

MCLEAN, Va USA Today opinion piece published last month regarding a Consumer Reports attack on the dietary supplement industry. —The Council for Responsible Nutrition’s president and CEO Steve Mister supplied the “opposing view” to a

At issue was the public misconception that dietary supplements are unregulated. “While many users believe that sale of unsafe or ineffective supplements must be illegal, it is not,” USA Today opined, citing Consumer Reports. “The public has little protection from useless, fraudulent, dangerous or even deadly products, thanks to special protection Congress gave the industry in 1994.”

“Truth is, the Food and Drug Administration already has ample authority to regulate this industry,” Mister countered. Opinions of regulation aside, Consumer Reports had outlined problems with a dozen considered-to-be-dangerous herbal supplements—none of which would make any mass retailer’s best-seller list.

“The media circus surrounding the latest issue of Consumer Reports implicates the entire aisle of mainstream dietary supplements based on 12 ingredients that, combined, make up less than 1% of the marketplace,” Mister noted. “Yet given the attention, one would think these 12 herbs represent the mainstream dietary supplement aisle at your neighborhood pharmacy. They do not.” Mister added, “If any of these 12 ingredients is truly unsafe, then the FDA should ban its use.”

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