HEALTH

RC2’s The First Years brand inks deal with Natus Medical

BY Allison Cerra

OAK BROOK, Ill. A brand made by RC2 has inked a product licensing agreement with a leading provider of healthcare products used for the screening, detection, treatment, monitoring and tracking of common medical ailments in newborn care.

As part of the deal, Natus Medical will manufacture and distribute a line of The First Years brand’s GumDrop pacifiers, accessories and other related items. The First Years’ GumDrop product line is slated to debut at retail in early 2011.

GumDrop pacifiers are available in two sizes, newborn (0 to 3 months) and infant, and come in playful green, blue, orange, pink and purple colors. In addition to pacifiers, The First Years’ GumDrop line will include pacifier clips and cases.

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P&G kicks off third annual Give Hope program for breast cancer

BY Allison Cerra

CINCINNATI Procter & Gamble, in partnership with the National Breast Cancer Foundation, once again will raise awareness and educate women about the importance of early detection in helping increase women’s chances of breast cancer survival.

To expand the  P&G-NBCF Give Hope program, P&G is offering two special editions of its BrandSaver coupon booklets to consumers. For every BrandSaver coupon redeemed from the booklets, a two-cent donation will be made to the National Breast Cancer Foundation. The Give Hope BrandSaver coupons will be distributed in newspapers on Sept. 26 and Oct. 10. Additionally, P&G also will introduce special limited-edition pink products in honor of Breast Cancer Awareness Month in October.

 

Such brands as Venus, Swiffer, Tide, Downy and Olay will be included in the money-saving coupon booklets, P&G said.

 

In related news, P&G and NBCF will team up with "Dancing with the Stars" judge Carrie Ann Inaba for the second year in a row to continue helping spread the word about this program and the importance of early detection.

 

"I’ve seen the importance of early detection first hand when my mother was diagnosed with breast cancer two years ago. She was lucky to have caught it early, and her cancer is in remission," Inaba said. "I hope other women will hear my story and learn more about early detection and its importance."

 

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Rewarding health care’s unsung heroes

BY DSN STAFF

FORT LAUDERDALE, Fla. —Nurse practitioners are critical players in today’s healthcare system, and all too often these professionals are the “unsung heroes” of health care. In an effort to shine a well-deserved spotlight on their efforts and share their stories, this year’s Retail Clinician Education Congress once again featured Clinician Awards for Retail Excellence.

Taking home the CARE Lifetime Achievement Award (a.k.a., the Loretta Ford Award) was Susan Hassmiller, senior adviser for nursing/director of the Robert Wood Johnson Foundation Initiative on the Future of Nursing at the Institute of Medicine. Additional award winners included:

Unsung Hero Awards—Deb Paffenroth, Aurora QuickCare; Caroline Stein, Target Clinic; and Vicki Mitchell, The Little Clinic;

Lifesaver Awards—Jennifer Tucker, Minute-Clinic; Phyllis Smith, Take Care Health Systems; and Ann Maag, RediClinic;

Healthy Lifestyle Promotion Award—Ann Marie Coppen, Lindora;

Service Award—Angie Swatfager, MinuteClinic;

Leadership Award—Mike Ayotte, CVS Caremark/MinuteClinic; and

Academic Leadership Award—Patricia Starck, University of Texas School of Nursing

To salute the passage of Senate resolution 585, which created the National Convenient Care Clinic Week, Retail Clinician and the CCA presented Lt. Col. Corina Barrow of the Army Nurse Corps and currently the Nurse Corps Detailee for Sen. Dan Inouye, D-Hawaii, with a special CARE Champion Award. In addition, Pennsylvania Gov. Ed Rendell, who addressed RCEC attendees via a video feed shot from the governor’s office, was presented with a CARE Champion Award for the work he has done to advance the scope of practice of nurse practitioners in his state.

Tine Hansen-Turton, executive director of the CCA, presented a special joint CARE Leadership Award to CCA’s board of directors, including Andrew Sussman, president of MinuteClinic; Web Golinkin, president and CEO at RediClinic; Sandy Ryan, chief nurse practitioner officer at Take Care Health Systems; Janet Teske, manager, Aurora QuickCare; Ken Berndt, director of Bellin FastCare; and Cynthia Graff, president and CEO of Lindora.

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