BEAUTY CARE

RAPP tapped to spearhead global digital marketing initiatives for Coty brands

BY Antoinette Alexander

NEW YORK Coty has selected global digital agency RAPP to lead its global digital marketing initiatives for its Sally Hansen brand and for its licensed Guess?, Halle Berry, Beckham and Playboy brands.

“We feel that Coty’s success has been the result not only of our portfolio of top beauty and luxury brands, but also our spirit of entrepreneurship and our commitment to staying on the cutting edge of what consumers want. In partnership with RAPP, we will be able to better serve the needs of our consumers by providing new ways to enhance their well-being,” stated Steve Mormoris, SVP of global marketing for Coty.

RAPP’s New York office will lead the marketing efforts, collaborating with their Paris office to service the global account. RAPP is a unit of the Omnicom Group.

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Kimberly-Clark announces executive changes

BY Antoinette Alexander

DALLAS The company behind Kleenex and Scott has announced executive changes that “will further enhance its focus on continuous improvement, global sourcing and sustainability.”

Current company president Jan Spencer was named SVP continuous improvement, sourcing and sustainability, while Kimberly-Clark’s current SVP and chief strategy officer, Christian Brickman, will succeed Spencer in his new role as president. Elane Stock, who currently serves as national VP of the American Cancer Society, will join the company in mid-August as SVP and chief strategy officer.

Stock and Brickman will transition the strategy role through the end of August. The other executive changes are effective Sept. 1.

“Jan, Chris and Elane have excellent track records leading significant business growth initiatives,” said chairman and CEO Thomas Falk. “Jan’s extensive background driving operational effectiveness and sustainability across multiple areas of our business will contribute greatly to our ability to deliver on our global business plan. Chris’s general management and strategy experience make him the ideal successor to further strengthen our Kimberly-Clark Professional business. And Elane has done significant management consulting with Fortune 500 companies in the consumer products and retail sectors that gives her the right experience to lead our company’s strategic planning process.”

Kimberly-Clark also named Nancy J. Karch, director emeritus of McKinsey and Co. — an independent management consulting firm — to its board of directors. 

Commenting on Karch’s election to the board, Falk said, “Nancy is a recognized expert in general merchandise retailing and has a strong background in corporate strategy, marketing and consumer packaged goods. This experience, combined with her management consulting background, will greatly benefit our company.”

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Beiersdorf promotes VP marketing

BY Antoinette Alexander

WILTON, Conn. Beiersdorf, whose brands include Nivea, Eucerin and Aquaphor, has promoted Nicolas Maurer to corporate VP global business unit, skin care. The promotion comes as part of the company’s emphasis on skin care as its primary growth vehicle and its goal of being even closer to markets.

In his new role, Maurer will oversee Beiersdorf’s skin care business globally, which includes face, hand and body, sun and lip care. He will manage each of these categories on a global level to set the brands’ innovation strategy and overall marketing direction. He will report to Markus Pinger, executive board member responsible for brands and supply chain.

For the last five years, Maurer has served as VP marketing for all Beiersdorf brands in the United States. During this time he set a new marketing direction for the Nivea and Eucerin brands, serving as the driving force behind the Nivea “Touch and Be Touched” platform and the newly launched Eucerin Skin First platform, both of which have resulted in expanded market share and footprint for all Beiersdorf brands in the United States.

“Since joining the leadership team in the United States five years ago, Nicolas’ strategic vision and implementation across our brands have made a significant impact to our business. Creative communication platforms and large-scale programs, such as Nivea’s Times Square activation on New Year’s Eve, have been instrumental in the re-imagination and market growth of the Nivea brand. I am confident in his ability to replicate the same level of excitement when he turns his attention globally,” stated Iain Holding, president of Beiersdorf.

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