BEAUTY CARE

RapidLash joins ‘Wink Week!’

BY Antoinette Alexander

MASPHEE, Mass. RapidLash, which helps promote lush lashes and brows, is participating in the first-ever “Wink Week!”

Throughout the week of June 7 to June 11, RapidLash is encouraging women to celebrate their love for lashes by logging onto the RapidLash Facebook page and sending a RapidLash Wink to friends, family and fellow flirts. The application will be accessible on the page for the duration of Wink Week.

RapidLash also will be celebrating Wink Week on its Facebook page and on Twitter by sharing special content, quizzes and polls, and asking its community to share photos of their best winks and their tips on feeling confident, flirty and beautiful. For each wink up to 5,000, RapidLash will donate $1 toward cancer research in honor of Wink Week.

The manufacturer also is partnering with Match.com and is sponsoring the Wink functionality, where online daters send a wink to flirt with someone in whom they are interested. The sponsorship will run from May 29 to June 13.

RapidLash is an eyelash and eyebrow serum that promotes healthy, natural lashes and brows in 30 days. It is sold for $49.95 in the mass market.

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Kashi, Burt’s Bees team up for Day of Change tour

BY Allison Cerra

LA JOLLA, Calif. Kashi on Tuesday announced the launch of its fifth annual Day of Change tour; but this year, the natural food company is joining forces with Burt’s Bees.

Kashi’s 2010 Day of Change tour is free and open to the public. The experience begins as guests receive a “Passport to Change” with helpful tips, along with food and product information, to guide them on their journey through natural living. Next, visitors may participate in four interactive sessions:

  • Taste Here: Participants enjoy a sampling of Kashi’s tasty, better-for-you foods, including both favorite classics and new innovations;
  • Nourish Here: Visitors are encouraged to refresh themselves with personal care products from Burt’s Bees, including skin care, face, lip and body products;
  • Explore Here: Individuals participate in interactive displays and fun workshops on sustainability, why and how to look for natural ingredients in natural foods and products, and holistic health and wellness; and
  • Little Steps Here: People are invited to join the Kashi Community and Burt’s Bees Hive for more little steps. Participants can initiate their own personal change by making a simple pledge online — such as to plan an all-natural meal, get a good night’s sleep, or walk for 30 minutes — as their first step to embracing a healthier lifestyle

“Our Day of Change tour is an established program that we’re proud to continue offering as a means to educate and inspire individuals to achieve optimal health,” said Keegan Sheridan, natural food and lifestyle expert for Kashi. “In celebrating our fifth year, we are excited to partner with an established leader like Burt’s Bees and introduce people to even more ways in which they can embrace a natural lifestyle.”

The 2010 Day of Change tour features more than 50 unique events in more than 17 cities across the country through September.

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Empowerment via skin care

BY DSN STAFF

BOYNTON BEACH, Fla. —Women On The Move, an organization that highlights the strengths of women, is looking to further empower women with its new Empowered Skin Care collection.

Empowered Skin Care is comprised of two lines: Ultra Anti-Aging and Acti-Clear Anti-Acne for all skin types. Products in the Ultra Anti-Aging line include Ultra-Silk Cashmere Rejuvenator, which has the active ingredient astaxanthin, an anti-inflammatory antioxidant from red algae that is up to 1,000 times stronger than vitamin E and up to 10 times stronger than beta-carotene; the botox-mimicking product Ultra-Beau Tox; and Lip Pump for fuller lips.

In addition to helping women turn back the hands of time, the skin care line will help fund grant programs for women and women-owned businesses.

A waiting list for the products has been started with response from the nearly 7,000 members of Women on the Move, as well as others.

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