BEAUTY CARE

RapidLash declares ‘Wink Week’ in honor of Breast Cancer Awareness month

BY Antoinette Alexander

MASHPEE, Mass. — RapidLash, an eyelash and eyebrow enhancing serum for the mass market, is encouraging women of all ages to participate in its second Wink Week event in honor of Breast Cancer Awareness Month.

RapidLash is committed to supporting breast cancer awareness throughout the year by donating 5% of all company profits to multiple cause-related charities. In an effort to boost awareness and contributions during Breast Cancer Awareness Month, the brand is celebrating with its second official Wink Week campaign. From Oct. 22 to 29, RapidLash will donate an additional $1 for all fan activity on its Facebook page.
 


The RapidLash Facebook page will be the central hub for Wink Week. Consumers can instantly give back by “liking” the page, and all fan engagement with the brand’s daily polls and product giveaways will qualify for additional monetary donations. It will feature “Wink Worthy” beauty trends and lash tips from celebrity makeup artist Nick Barose. Fans also will be encouraged to share their own favorite lash and brow looks on the Facebook page.



RapidLash eyelash and eyebrow enhancing serum is designed to help improve the overall appearance and condition of lashes and brows. RapidLash is available through spas, physician practices, skin care professionals, and at drug and mass merchandisers nationwide for $49.95.

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Report: Ricky’s NYC new CEO aims to position the retailer for the digital age

BY Antoinette Alexander

NEW YORK — New York’s hip and edgy beauty retailer Ricky’s NYC has tapped Catherine Moellering, former EVP at the retail consultancy Tobe Report, to serve as its new president and CEO, according to a published report.

According to a Crain’s report, Moellering joined Ricky’s in order to better position the brick-and-mortar business for the digital revolution.

"It’s about practicing what I preach," Moellering was quoting as saying in the Crain’s article. She joined Tobe in 2010 after leading the now bankrupt Best & Co. childrenswear company. She was named a Crain’s 40 Under 40 honoree in 2009. "I’ve been lecturing for years about changing consumer expectations at stores.”

According to the article, she said that beauty and tech accessories — such as iPad covers and retro headphones — are areas of focus.

Earlier this year, Todd Kenig, the former chief executive who founded the company with his brother Ricky, left the brand. He was succeeded by Richard Krantz, a retail consultant, in late spring. Krantz is no longer with the company, Crain’s reported.

Ricky’s currently operates 29 retail stores across the New York metro area, along with one location in South Beach, Fla.

 

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NYX Cosmetics celebrates coast-to-coast expansion with new retail partnerships

BY Antoinette Alexander

LOS ANGELES — Beauty brand NYX Cosmetics has announced new retail partnerships with Ricky’s NYC and PacSun.

"Within the last year, NYX Cosmetics has experienced significant, multi-faceted company growth, and we are extremely excited by the continued expansion these new, strategic retail partnerships will afford us," stated Scott Friedman, CEO NYX Cosmetics. "Our partnership with both of these retailers represents our company’s commitment to not only meet the expectations of our current customers, but also introduce the NYX brand to new audiences."

In early October, NYX launched into all 619 PacSun store locations, selling NYX in all three categories of the California-based company’s retail locations. Featured products will include Glam Shadow Stick, Mega Shine Lip Gloss, Super Skinny & Super Fat Eye Marker, Roll on Eye Shimmer, Fabulous Eye Lashes and Studio Liquid Liner, and Liquid Crystal Liner.

In mid-October, NYX Cosmetics launched into Ricky’s NYC and will initially be sold in 28 stores. The one-stop-shop for everything beauty will be the first major retailer in the heart of New York City to carry the NYX line and will offer more than 384 SKUs, featuring products such as The Curve, Roll on Eye Shimmer, Soft Matte Lip Cream and Collection Noir.

"Ricky’s is excited to be the premier retailer of NYX cosmetics in NYC," stated Marlyn Roquemore, director of buying and product development at Ricky’s NYC. "The brand is a perfect complement to our extensive product range in color and cosmetic accessories. "

Ricky’s NYC and PacSun join NYX’s current availability in 50-plus countries at department stores, freestanding shops and beauty supply stores.

 

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