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Ranbaxy launches authorized generic autoimmune drug

BY Alaric DeArment

PRINCETON, N.J. — Ranbaxy Labs has launched an authorized generic drug for treating dry mouth associated with an autoimmune disorder, the company said Tuesday.

The India-based generic drug maker announced the launch of cevimeline hydrochloride in the 30-mg strength under an agreement with parent company Daiichi Sankyo. The drug is used in patients with Sjogren’s syndrome, which affects the moisture-producing glands.

Daiichi Sankyo markets the drug under the name Evoxac. The drug had sales of $62.4 million during the 12-month period ended in June 2011, according to IMS Health.

An authorized generic is a branded drug marketed under its generic name at a lowered price. Apotex is marketing the generic version of the drug.


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Avanti celebrates spring 2013 with new offerings

BY Allison Cerra

DETROIT — Avanti is gearing up for spring 2013 by boosting its portfolio to include a variety of new greeting cards.

New to the Avanti portfolio are Valentine’s Day cards enhanced with glitter and foil; Easter cards that showcase bright colors and characters; Mother’s Day cards that are humorous and traditional; Father’s Day cards that evoke a "saltier" style of humor; and graduation cards for grades kindergarten and older. Avanti also is launching new seasonal StandOuts cards and Avanti-branded cards that have been added to the company’s A*Press collection.

The new cards have a suggested retail price range of $3.29 to $3.99.

In addition to the spring 2013 items, Avanti Press has introduced a new lineup of cards that are now available.

The new products include five Avanti everyday cards, six new cards under the A*Press collection (the company’s illustrated humor collection) and two new A+Plus StandOut cards. Additionally, one of the A+Plus StandOut cards is a coaster card — featuring an actual drink coaster inside — a first for the company. The everyday Avanti cards carry a suggested retail price of $2.99 each, the A*Press cards carry a suggested retail price of $3.95 each, the new A+Plus StandOut card carries a suggested retail price of $3.99 and the new A+Plus StandOut coaster card carries a suggested retail price of $4.99.

"These new cards are part of our scheduled refreshment for the Avanti line," Avanti VP business development Marc Trobman said. "But there is nothing routine about them. If you look closely at the expressions, the situations, and the verses, I think many of these cards will be strong performers that will earn their space in many Avanti displays in the months ahead."

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Sales decline for bath/body scrubbers and body wash

BY Antoinette Alexander

As evidenced by data provided by SymphonyIRI Group, a Chicago-based market research firm, the bath and body segment is lacking some of its lather as sales of bath/body scrubbers and body wash took a dip.

 

The article above is part of the DSN Category Review Series. For the complete Bath and Body Sell-Through Report, including extensive charts, data and more analysis, click here.

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