BEAUTY CARE

Ramy Gafni encourages consumers to ‘fall’ for makeup collection

BY Antoinette Alexander

NEW YORK — Celebrity makeup artist and critically acclaimed "brow king" Ramy Gafni has rolled out his Fall in Love makeup collection for fall 2011 — a re-release of his classic fall favorites.

The collection, available at Duane Reade Look Boutiques, highlights this upcoming season’s most beautiful, rich colors. The palette includes vivid and luminous shades, while conserving the unmistakable feeling of calmness, serenity and glamour of the season. The line consists of five beauty essentials, including:

  • Eye shadow in Neutral Impact!: Ramy Beauty takes the guesswork out of selecting the ideal eye shadow with this smooth-textured, universal hue. Neutral Impact makes a big statement in a matte, sable taupe shade;

  • Lipstick in Ramy Red!: Ramy’s signature formula is loaded with avocado oil, vitamin E and sunscreen to help nourish and protect lips while delivering dynamic color. Ramy Red! is a universally flattering shade of red;

  • Lipstick in Thrive!: Perk up your pucker with the creamy, brown-based, burgundy-plum hue.

  • Blush in Alive!: One-of-a-kind, long-wearing color. Micronized and silicone-treated for extremely smooth application. This blush brings skin to life with its blend of pink, gold and brown color. Great for sweeping over eyes to really make eye color pop. A great alternative for women who are not inclined to wear eye shadows. Simply sweep over eyes with blush brush for a finished, polished look; and

  • OMG! Over Mascara Glitter & Liner: OMG! is the first of its kind with its 2-in-1 mascara wand and eyeliner applicator. Created to work in harmony, the wand and liner make the glitter application easy-to-use for the makeup beginner or the makeup junkie. The three-dimensional holographic shimmer creates the perfect come-hither, glitterazzi look. The formula is moisturizing, quick-drying and nonirritating to ensure a smooth and smudge-free application. And because it’s water-based, it’s safe to use on eyebrows, hair and lips.

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BEAUTY CARE

Tea Forte’s Skin-Smart line offers ‘holistic approach to beauty’

BY Allison Cerra

CONCORD, Mass. — Tea Forte has introduced a new line of beverages that are designed to improve one’s skin.

New Skin-Smart teas are blended with polyphenols, which are designed to help fight against visible signs of skin aging, according to the company. The teas are available in 16-count filter bags for a suggested retail price of $5.95 and include the following flavors:

  • Cucumber mint with green tea for youth recovery;

  • Honey yuzu with green tea for natural renewal;

  • Cherry marzipan with green tea for corrective repair;

  • Swiss apple with red tea for skin support; and

  • Lychee coconut with white tea for radiant skin.

"We are excited about Skin-Smart teas and the holistic approach to beauty they provide," Tea Forte founder and CEO Peter Hewitt said. "The estimated global market for natural beauty from within products is expected to grow to $2.5 billion by 2012, with polyphenols among the superstars in the skin care channel, we at Tea Forte are proud to be at the forefront of this movement."

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Duane Reade’s new flagship is glimpse of drug store of the future

BY Antoinette Alexander

NEW YORK — Duane Reade unveiled on Tuesday its new flagship store at the iconic 40 Wall St. — an impressive co-branded location that undoubtedly represents a milestone as it brings together under one roof the best ideas of Duane Reade and Walgreens and leverages innovative technology throughout to enhance the shopping experience.

(View photos of the flagship store: Part 1, Part 2 and Part 3)

"We are taking the best of Walgreens and the best of Duane Reade and bringing them together, and this store really exemplifies that," Joe Magnacca, president of Duane Reade and president of daily living products and solutions for Walgreens, told Drug Store News. "And it takes a lot of innovation that we have been working on at Duane Reade and gives it a real chance. This becomes an incubator for new ideas and new concepts — and whatever works here we have a chance to apply that to other locations both in Duane Reade and Walgreens." 

During an exclusive store tour Tuesday with Magnacca, editors of Drug Store News had a chance to see such innovations firsthand. This Duane Reade location is like no other, and there’s certainly a lot to see in this 22,000-sq.-ft. store with shopping-enhancing technology sprinkled throughout — from the Virtual Assistant who greets shoppers at the door to the Coca-Cola machine that dispenses 130 varieties of Coca-Cola fountain drinks to the virtual makeover tool in beauty.

Some of the key highlights of the store include:

  • "Powered by Walgreens Pharmacy Network." This co-branded store marks the first time that Duane Reade has introduced to its consumers the "Powered by Walgreens Pharmacy Network" concept, which links the system to the Walgreens pharmacy system;

  • A fresh foods department that includes a sushi station with a chef and full menu and a Juice Market with fresh-made smoothies. One of the factors that makes Duane Reade’s fresh department unique is the fact that it is in New York and has access to local, well-known vendors, such as Zabar’s;

  • An expanded Look Boutique with several European beauty brands that are newcomers to Duane Reade, and an automatic fragrance sampler so shoppers can try more than 40 different scents on their wrist;

  • A nail salon that will feature manicures, gels and the latest nail color shades from OPI and Essie; and

  • A hair salon by Phyto Universe offering such services as hair/scalp analysis, blowouts and styling.

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