News

Ralph Lauren Fragrances introduces Midnight Romance

BY Antoinette Alexander

NEW YORK —- Ralph Lauren Fragrances is expanding its portfolio with the new Midnight Romance for women.

Available in select retailers beginning April, Midnight Romance is designed to capture Ralph Lauren’s understanding of feminine sensitivity and beauty. Each bottle design detail exhibits the sensual mystique of the fragrance. The transparent bottle with its soft pink juice is sealed with a shiny metallic black cap with silver outline.

The top notes are raspberry, Italian bergamont and juicy lychee. The mid notes are peony, jasmine sambac and freesia. The base notes are black vanilla, iris absolute and ambrox.

To bring the Midnight Romance love story to life and portray the cinematic start to many romances, director Bruce Weber created a short film in black and white to capture the essence of midnight passion. This story also welcomes a new Ralph Lauren Fragrances face, Anna Selezneva, a current star on the Ralph Lauren fashion runway.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Teva announces availability of bioequivalent to osteoporosis treatment Evista

BY Michael Johnsen

JERUSALEM — Teva Pharmaceuticals on Tuesday announced the introduction and availability of Raloxifene hydrochloride tablets, USP. This product is AB rated and bioequivalent to Evista tablets.  

Raloxifene hydrochloride tablets, USP are indicated for the treatment and prevention of osteoporosis in postmenopausal women. 

Teva was first to file, making the product eligible for 180 days of marketing exclusivity.

Evista 60 mg Tablets marketed by Eli Lilly and Co., had annual sales of approximately $824 million in the United States, according to IMS data as of December 2013.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

New children’s daily use hair care line focuses on lice prevention

BY Antoinette Alexander

EAST MEADOW, N.Y. — Innovative Products has announced the launch of Gotcha Covered, a line of children’s daily use hair care products for head lice prevention.

Gotcha Covered offers a shampoo, conditioner, styling gel and leave-in detangler, as well as a surface spray, that parents can use on their children’s scalp and items they frequently touch and share before they ever get head lice.

“Head lice are a growing problem for children of all ages and economic classes that need attention from diligent mothers and fathers,” stated company spokeswoman Jane Marks. “What used to be thought of as something only effecting school-age children 3 years to 12 years old is now growing to include teenagers because of selfies and other activities putting children closely together.”

Gotcha Covered, created primarily for children, is mild enough for daily use. The company stated that it is pediatrician-approved, lab-tested for efficacy and parben/sulfate free. The suggested retail price is $9.99.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES