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Raley’s partners with Dunnhumby division to create online platform for loyalty program

BY Alaric DeArment

BOSTON — A privately owned supermarket chain in California and Nevada has partnered with a division of Dunnhumby to develop a grocery retailer advocacy online platform to supplement its loyalty program.

Dunnhumby said its social marketing arm, BzzAgent, had partnered with Raley’s Family of Fine Stores to build the new online platform, Something Extra Try-It. Raley’s 128 stores in northern California and Nevada under the Raley’s Supermarkets, Bel Air Markets, Nob Hill Foods and Food Source banners and launched Something Extra in September 2012 with DunnhumbyUSA.

Once customers start their Something Extra Try-It accounts and start completing surveys, they will receive Try-It Kits with product samples and will be encouraged to talk about their product experiences with friends and family. Other rewards include exclusive access to new products based on products that customers have already purchased.

"Something Extra Try-It is truly groundbreaking," Raley’s VP marketing and consumer relationships David Palmer said. "Raley’s has long sought a meaningful, scalable and measurable platform to activate its marketing mix and has diverted budgeted dollars from other traditional paid media to fund Try-It. Transactional shopper data is combined with social marketing to drive sales and engagement with the Raley’s brand, to recruit customers to the right campaigns and recognize and reward its most loyal customers."

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Post-It notes go mobile

BY Jason Owen

ST. PAUL, Minn. — The Post-it brand from 3M introduced the Post-it Mobile Collection, a new line of attach-and-go products for more efficient and effective organization for consumers on the go, the company announced today.

The new Post-it Mobile Collection features a variety of specially designed products to stick, insert and clip to everyday items. The attach-and-go products work together, allowing customization of a portable organization system.

"As an entrepreneur, businesswoman and mother, I’m constantly on the move, and I rely on these products to help me navigate my busy schedule," said organizational expert and founder of Clos-ette, Melanie Charlton. "The new Post-it Mobile Collection helps me get more done while I’m in transit because I’m able to keep all the tools I need at my fingertips."

The Post-it Mobile Collection features removable adhesive backings and detachable inserts for notebooks, planners, books, binders, laptops and more. The new line offers pockets, full adhesive notes, flags, tabs, notes, dispensers and writing tools in new dispensers and product pairings designed for a mobile lifestyle.

The Post-it Mobile Collection is available at office superstores and mass merchandise retailers nationwide.


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Sam’s Club and Amazon rank top among customers in terms of experience

BY Michael Johnsen

WABAN, Mass. — Based on a study of 10,000 U.S. consumers, Sam’s Club and Amazon earned the top spots in the retail sector of the "2013 Temkin Experience Ratings," the Temkin Group announced Tuesday. 

Six additional retailers were in the top 20 overall, including Costco, which was tied for the No. 13 spot with Nordstrom. Four retailers tied for the No. 20 spot, including BJs Wholesale, Dollar Tree, PetSmart and Walgreens. Thirty-six out of the 44 retailers in the study earned a "good" or "excellent" rating.

"The retail industry remains one of the better sectors for customer experience," stated Bruce Temkin, managing partner of Temkin Group.

The "Temkin Experience Ratings" evaluated three areas of customer experience: functional (can customers do what they want to do), accessible (how easy it is to work with the company) and emotional (how consumers feel about their interactions).

Amazon and Sam’s Club earned overall ratings of 81% while Ace Hardware earned 80%, both of which fall into the "excellent" range. The average rating for the retail industry increased from 71% in 2012 to 74% in 2013.

Amazon and Costco were the top rated retailers in the functional component; Ace Hardware was the top rated in the accessible component; and Nordstrom earned top honors in the emotional component.

Office Depot and Barnes & Noble made the largest improvements in the industry from 2012.

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