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Raley’s launches grocery price comparison program

BY Jenna Duncan

WEST SACRAMENTO, Calif. Raleys and Northern California partner stores, Bel Air and Nob Hill Markets, have launched a program called “Your Ticket to Savings,” a program that helps communicate to shoppers how much they save on each visit, Raley’s president and chief executive officer, Bill Coyne told press outlets this week.

Multicolored tags and tickets have been added to Raley’s shelves with a system of color coding the demarcates ad specials (red) bargain buys (green), store brand deals (yellow) and other specially priced items that can help shoppers meet their budgets, the company said.

Furthermore, Raley’s, Bel Air and Nob Hill have added special “Did You Know?” signage that carries the point-by-point price differences between the three brands for better price-point shopping comparisons, the company said.

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General Mills sees boost in cereal sales for Q1

BY Jenna Duncan

CHICAGO General Mills has reported booming first-quarter earnings, with a strong leader in sales of cereal. The company attributed its strong sales to an increase in people eating breakfast at home to save money, and General Mills’ successful cereal marketing strategies.

The maker of Cheerios, Lucky Charms, Trix and Wheaties, has said that increased efforts to market its breakfast cereal brands in the first quarter have paid off. Even though General Mills saw a slight decrease in its overall net earnings, due to drop in worth of some of the company’s commodity positions (down 4 percent to $279 million), not including those commodities, other total net earnings increased by 19 percent. Furthermore, the company reported that sales in the United States were up by 13 percent.

Reports showed that General Mills increased its advertising spending in the first quarter ended Aug. 24 by 17 percent. This increase came in addition to an 11 percent increase at the same time last year.

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Celestial Seasonings introduces teas to commemorate Breast Cancer Awareness Month

BY Jenna Duncan

BOULDER, Colo. Celestial Seasonings teas has announced the release of two new specialty green teas in designer boxes to recognize Breast Cancer Awareness Month.

Cranberry pomegranate and tropical grapefruit green tea varieties are being released in boxes designed by artists Dagmar Fehlau and Heidi Kummli who are both breast cancer survivors, the company said. The new boxes are part of Celestial Seasonings’ ongoing support effort of the National Breast Cancer Foundation.

Both green tea flavors are available at U.S. grocery stores and natural foods markets. They retail for around $2.99 per 20-count box.

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