BEAUTY CARE

Rabain announces retirment from L’Oreal

BY Antoinette Alexander

PARIS L’Oreal has announced that Patrick Rabain, executive vice president of consumer products, will retire at the end of February.

“Patrick Rabain is clearly one of the major figures in the history of L’Oreal. Working closely from his early days with Lindsay Owen-Jones, he played a leading role in our company’s development throughout a career entirely devoted to consumer products, driving its growth tremendously by maximizing the power of its major brands and successfully rolling them out on all continents,” stated Jean-Paul Agon, chief executive officer.

Rabain began his career at L’Oreal in 1973 as head of marketing studies at L’Oreal Paris. He was successively appointed marketing director of L’Oreal Paris, director of L’Oreal United Kingdom, director of L’Oreal Germany and director of consumer products France. Since 1996, he has held his current role.

Succeeding Rabain is Jean-Jacques Lebel, executive vice president of professional products.

Lebel joined L’Oreal in 1981 as managing director of L’Oreal Paris in Great Britain. He was then appointed managing director of Laboratoires Garnier France, director of L’Oreal United Kingdom and managing director of the Latin America zone. In 2001, he became executive vice president of professional products.

Nicolas Hieronimus is succeeding Lebel at the professional products division.

Hieronimus joined the marketing department of Garnier and Gemey/Maybelline at the age of 23 and was appointed in 1993 marketing director of Laboratoires Garnier in France, and then managing director of Garnier/Maybelline in Great Britain, before becoming managing director of L’Oreal Paris France. In 2000, he became the first international managing director of the L’Oreal Paris brand. From 2005 to 2007, he was in charge of L’Oreal Mexico. In January 2008, he was appointed managing director of the professional products division.

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Unilever announces reorganization of its U.S. business

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Unilever U.S. announced on Tuesday that it has reconfigured its business teams and created a new Consumer and Customer Solutions organization, resulting in a string of executive moves.

Kevin George, vice president and general manager of the company’s Chicago-based Deodorant business, will become vice president and general manager of the combined Antiperspirant, Deodorant and Hair Care business. The combined portfolio includes such brands as Axe, Degree, Suave, Dove and Sunsilk.

Lisa Klauser, vice president of brand building and marketing excellence, has been named vice president of the newly formed Consumer and Customer Solutions organization. In her new role, Klauser will lead integrated and multicultural marketing, visual branding, brand public relations, category management, shopper marketing and consumer market insight.

In addition, Amanda Sourry, current vice president and general manager of Meal Solutions and New Vitality, will become senior vice president and general manager of the newly formed U.S. Foods Business Team.

The company stated that it is creating a single U.S. Foods Business Team, which brings together Unilever’s Meal Solutions, New Vitality Portfolio and its Spreads, Dressings and Beverages groups. The team will manage all of Unilever’s Foods businesses in the United States, excluding the U.S. Ice Cream business. The new organization will be responsible for such brands as Lipton, Bertolli, Hellmann’s, Knorr, Skippy, Country Crock, I Can’t Believe It’s Not Butter!, Promise, Ragu, Wish-Bone and Slim-Fast.

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Vaseline asks consumers to identify mystery celeb

BY Antoinette Alexander

GREENWICH, Conn. Unilever’s Vaseline is inviting consumers to guess the identity of its “mystery” celebrity for a chance to win an all-expense paid trip to the Vaseline Reveal Party in February.

The effort is part of the Vaseline “Skin is Amazing” campaign that kicked off in late 2007. The campaign, which has featured skin photos of such celebrities as Minnie Driver, Hilary Duff and Dave Navarro, explores the personal relationship between the celebrity and his or her skin.

The campaign has now taken a new twist with a “mystery” celebrity. Consumers can submit their guess by visiting www.vaseline.com/skin or texting the word “SKIN” followed by the celebrity’s name to short-code 82222*. The deadline is Jan. 31, 2008.

Those who participate will be entered to win an all-expense paid trip for two to the Vaseline Reveal Party on Feb. 12 and “rub elbows” with the stars featured in the campaign.

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