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Quilted Northern kicks off new ad campaign

BY Allison Cerra

ATLANTA Quilted Northern has kicked off a new campaign that supports the launch of its newest toilet tissue.

The new integrated marketing campaign for Quilted Northern Soft & Strong will ask consumers to talk about ways to share their bathroom experience through television and print ads, as well as social media and in-store promotions.

"Given express permission by our consumers, we are changing the discussion about the toilet paper product category," said Patrick Davis, senior marketing director at Quilted Northern. "The new campaign will connect with our audience and drive the dialogue about the importance of clean. As consumers try our new Quilted Northern Soft & Strong, they can talk about its improved reliability and other desirable qualities. We’ll listen, which will help make our toilet tissue even better in the future."

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Sargento’s reduced-sodium cheeses don’t sacrifice taste

BY Allison Cerra

PLYMOUTH, Wis. Sargento is cutting the salt in its cheeses.

With 25% less sodium than traditional natural cheeses, Sargento reduced-sodium varieties are full of flavor and feature the same great taste as Sargento’s traditional cheeses, the company said.

"Reducing sodium intake is a critical topic discussed by government agencies, health professionals and consumers alike," said Chris Groom, director of core marketing meal enhancers at Sargento. "When it comes to finding ways to lower sodium intake, Americans need easy, flavorful solutions. Sargento is continuing its heritage of innovation by being the first and only nation brand with reduced-sodium natural cheeses in the dairy case."

 

Sargento reduced-sodium natural cheeses are available in several varieties: mild cheddar shredded cheese, mozzarella shredded cheese, colby jack slices, provolone slices, colby jack snacks and string cheese snacks.

 

In related news, Sargento also has launched pepper jack slices and mild cheddar snacks, which now are available in stores.

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Sara Lee launches mobile site aimed at Hispanic moms

BY Allison Cerra

DOWNERS GROVE, Ill. Sara Lee has launched a dual-language mobile site that seeks to encourage Hispanic moms to make healthy meal choices.

The "More Choices. Healthier Lives." site (Mas.saralee.com or More.saralee.com) aims to help moms make each day more flavorful, Sara Lee said. The site also features better-for-you Latin-inspired recipes and tips for Hispanic moms and their families to make mealtime more nutritious.

"’Familia’ is the single most important element of the Hispanic culture, and food is a big part of family. Many moms ask me how they can whip up a better-for-you dish that preserves their traditional cuisine without sacrificing flavor," said Ana Garcia, chef and spokeswoman for "More Choices.Healthier Lives." "There is clearly a need among Hispanic moms for convenient, nutritious meal choices. The mobile site offers ideas for hearty snacks and nutritious lunch solutions so that moms can feel good about every meal they prepare for their family."

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