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With a quick mist, Prean turns toilet paper into moist wipes

BY Allison Cerra

NEW YORK — Bclean Enterprises’ Prean is hitting retail this winter.

Prean is a spray mist that transforms traditional toilet paper into a moist, cleansing wipe that won’t dry out. The dye-free, alcohol-free and dermatologist-tested formulation is enhanced with natural ingredients, including vitamin E, jojoba, wheat germ, sweet almond and tea tree oil.

Prean comes in a convenient and discreet 0.34-fl.-oz. size and will be available in Duane Reade stores in late January.

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Reese’s Minis named official candy of CES

BY Allison Cerra

LAS VEGAS — Boasted as the "next big little thing," Reese’s is shrinking the size of its iconic peanut butter cups.

Making an unexpected debut at the Consumer Electronics Show in Las Vegas, Reese’s Minis are the size of a dime but retain the delicious blend of chocolate and peanut butter.

“Techies at CES seek out cool innovations like mini-tuners, mini-cams, nano-mice, mini-keyboards and gotta-have gadgets so small you could fit a fistful in your pocket,” said Anna Lingeris, spokeswoman for the Reese’s brand. “So who says that the next, big mini innovation can’t come from a candy company? Reese’s Minis reflect the best in creative product innovation and on-the-go interfacing with user taste buds.”

Reese’s Minis are available at mass, grocery, drug and convenience stores nationwide in 8-oz. resealable, stand-up pouches for $3.39 and in king-size 2.5-oz. packs for $1.39.

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Fresh & Easy amplifies Eatwell line

BY Allison Cerra

EL SEGUNDO, Calif. — Addressing customers’ demand for affordable and nutritious meal options, Fresh & Easy is expanding its popular Eatwell line.

Building on the success of the Eatwell line, which launched last year, are such meal options as steak and spinach salad, spicy tomato chicken pasta and garlic alfredo salmon. The new meals range in price from $2.49 to $4.99.

Each Eatwell meal contains no more than 25% of the daily values for calories, fat, saturated fat and sodium (based upon a 2,000-calorie diet).

"Customers are always looking for more high-quality, nutritious foods that won’t break their budgets," said John Burry, Fresh & Easy’s chief commercial officer. "We’re trying to make it even easier for our customers to fulfill their New Year’s resolutions without compromising on taste or quality."

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