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Quaker promotes healthy living with NFL contest

BY Alaric DeArment

CHICAGO — The winner of a contest sponsored by the Quaker Oats Co. will appear with an NFL rookie quarterback in an event sponsored by the company to promote healthy living.

Quaker, a subsidiary of PepsiCo, said 10-year-old Hunter Paulin would join the Indianapolis Colts’ Andrew Luck at the Kids Day at NFL Experience Driven by GMC, where Luck will introduce him to kids from the New Orleans area during a Quaker Oatmeal breakfast event before they run football drills. Luck and Paulin will encourage kids to eat healthy, stay active and serve as role models for healthy living.

For the contest, Quaker partnered with NFL Play 60 to encourage thousands of children to share how they are inspired by their NFL role models and how they stay active with their families and eat well. Paulin, of Washington, was selected as the "NFL Play 60 Super Kid" and recognized by NFL players in his hometown in December, and will attend Super Bowl XLVII with his family and get to run the game ball onto the field just before kickoff.

 

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Seattle Times: Is Amazon.com ready to take fresh produce service national?

BY Michael Johnsen

SEATTLE — A report published Monday in The Seattle Times queried whether Amazon.com was ready to take its own Internet-driven fresh offering, called AmazonFresh, out of "limited-test" mode to pilot mode or even full-out launch mode this year. 

The report noted that Amazon had initially launched the service in 2007 and now services 80 area codes. 

And though many analysts are skeptical that Amazon had yet to figure out how to profitably deliver produce to a customer’s doorstep, Seattle Times business reporter Amy Martinez identified two changes between then and now that "could lay the groundwork" for a national launch. First, Amazon has negotiated the collection of sales taxes across several states, which means the company can now lay down roots in those states where before it wouldn’t. And Amazon has two new distribution centers located outside two major urban hubs — New York and San Francisco. 

"While an expanded distribution network could lay the groundwork for Fresh to go national in 2013, it remains to be seen whether [Amazon’s] lime green trucks head elsewhere anytime soon," Martinez wrote. 


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Nonprofit supermarket aims to address food deserts in Philadelphia area

BY Alaric DeArment

NEW YORK — A hunger relief group serving Philadelphia and surrounding areas has hired a New York-based brand and retail design consultancy to design a prototype nonprofit grocery store to address food deserts.

The agency, CBX, said the Philabundance had hired it to design the store, Fare & Square, which will open this summer in Chester, Pa.

The 13,000-sq.-ft. store will focus on selling fresh produce, meats, dairy, seafood and frozen foods at low prices to residents of Chester, one of the 35 Department of Agriculture-designated food deserts in the Delaware Valley, an area that includes Philadelphia, Camden, N.J., Wilmington, Del., and other cities. The town’s last full-scale grocer, whose building Philabundance recently purchased, closed down in 2001. Philabundance hopes to replicate the store’s model in other communities in the Delaware Valley.

"Convenient access to nutritious food is a growing and complex problem across the country and in the Delaware Valley, and one that requires a complex solution," Philabundance president and executive director Bill Clark said. "Philabundance has worked on this concept for five years, and we are thrilled to see it coming to fruition to help the residents of Chester."

CBX will collaborate with Philadelphia-based LevLane Advertising, which designed the Fare & Square logo. The logo includes a drawing of a purple carrot with the words "Fare & Square" set in an outlined box with rounded edges and the tagline "Good food right around the corner."

"We’ll be drawing heavily on both the Fare & Square brand direction as envisioned by LevLane and the existing supermarket footprint of the Chester space," CBX branded environments president Joseph Bona said.

The store will offer a customer-focused shopping experience and will partner with local organizations and businesses to provide a range of services to the community. "Ultimatley, we’re designing a neighborhood store that will have the look and feel of a traditional supermarket in that it’s clean, well-lit, convenient and friendly, but also a place that the community can call their own, instilling a sense of optimism, pride and connection," Bona said.


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