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Quaker introduces all-natural instant hot cereal

BY Tara Smith

CHICAGO With the burgeoning popularity of natural foods in the marketplace, Quaker is the first cereal company to take it mainstream with its new all-natural Quaker Simple Harvest, an instant, multi-grain hot cereal.

Combining Quaker oats with whole-grain wheat and barley, each 1.5-ounce pouch contains a full serving of whole-grains (20 grams), 4 grams of dietary fiber, 4 grams of protein, and is low in sodium and saturated fat. Quaker Simple Harvest can be made either in the microwave or by adding boiling water.

Quaker Simple Harvest, the company’s biggest product launch in its history, is available in three varieties: apples with cinnamon, maple brown sugar with pecans and vanilla, almond and honey. It is available at grocery stores nationwide starting this month and will retail for $4.39 for a box of eight pouches. 

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Just Born promotes Petronio to EVP and COO positions

BY Allison Cerra

BETHLEHEM, Pa. Just Born’s vice president of customer and brand development has been promoted to executive vice president and chief operating officer, the company announced Tuesday.

Matt Petronio, who has been an employee of Just Born for the past five years, acquired his position after the company’s current president and chief operating officer, Samuel Torrence, announced his retirement the same day. Torrence is said to keep is position as president until his departure in June 2008.

In addition to working at Just Born, Petronio has served in various management positions at Procter and Gamble, M&M/Mars, and Farmland Dairies.

“Matt and his team have significantly improved our Brand’s performance in the market and strengthened our relationship with our customers and consumers,” said co-chief executive officer Ross Born of the decision. “We are confident he will build upon the momentum already achieved.”

Just Born, a privately owned confectionery, develops sweets like PEEPS Marshmallow Candies and PEANUT CHEWS, and associates and markets its candy in over 50 countries.

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Wrigley’s releases three new tropical flavors

BY Allison Cerra

CHICAGO As the summer draws to a close, the Wm. Wrigley Jr. Company has developed new tropical flavors for three of its most popular chewing gums, the confectionary giant announced Thursday.

Wrigley’s Eclipse FusionTM, Hubba Bubba MaxR, and Orbit WhiteR, have expanded their product lines with new blended fruit flavors. Eclipse FusionTM has developed a Freshmint Tropical flavor; Hubba Bubba MaxO has unveiled its new flavor called Island PunchTM, and Orbit WhiteR will give mouths “a good, clean feeling” with its new Melon BreezeTM. All flavors are currently available nationwide, with prices ranging from $0.59 to $2.99, depending on packet size.

The Wm. Wrigley Jr. Company, a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate, boasts global sales of nearly $4.7 billion and distributes its world-famous brands in more than 180 countries.

“Wrigley is committed to keeping our brands fresh and to offering our consumers new and exciting products,” said Paul Chibe, Vice President of U.S. Marketing. “Gum-lovers are looking for bold, fruit flavors and we are pleased to give consumers these new flavor combinations to satisfy their taste buds.”

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