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Quaker heart health campaign to team up with TV talk show

BY Alaric DeArment

NEW YORK Quaker Oatmeal is collaborating with ABC’s “Live with Regis and Kelly” to promote both itself and heart health.

A segment of the show in which audience members answer trivia questions and dance will include Quaker and its heart-health “Living Proof” campaign. Viewers will be able to upload or mail in videos of their dance moves to win money, and grand prize winners’ videos will appear daily on the show, with their makers answering trivia questions by phone. The prize will be $10,000, with $50,000 offered for the final round.

Quaker Oatmeal will work with Chicago-based advertising agency Element 79 Partners to promote its “Living Proof” campaign.

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Consumer reports say Halloween 2008 spending will be a blow-out

BY Jenna Duncan

WASHINGTON Information released from BIGresearch’s National Retail Federation consumer actions for Halloween survey showed that more shoppers plan to celebrate the holiday this year—about a 6 percent rise in survey participants than last year.

The survey reported that the average Halloween shopper plans to spend $66.54 preparing for the holiday. That figure is up from $64.82 in 2007. Furthermore, celebrants plan to spend about $24.17 per participant on costumes, $20.39 each for candy, $18.25 on average for decorations and around $3.73 each on greeting cards. The survey also found that young adults ages 18 to 24 years-old said that will spend about $86.59 on Halloween—more than any other age group.

The National Retail Federation’s Halloween Consumer Intentions and Actions Survey estimated the total to be spent on the holiday in 2008 at $5.77 billion. 

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Nestle USA and Jamba ready-to-drink beverages exceed early sales expectations

BY Jim Wright

EMERYVILLE, Calif. Nestle USA and Jamba announced the early success of the Jamba ready-to-drink beverages in eight western states. Since its launch in May, Jamba ready-to-drink beverages have captured a significant share of the premium juice segment, exceeding initial expectations.

Jamba Smoothies and Jamba Juicies are available in Raley’s and Walgreens, among other major retailers, including major grocery chains and convenience stores in California, Oregon, Utah, Nevada, Arizona, Idaho, Washington and Colorado.

“We are thrilled at the success of the Jamba ready-to-drink beverages, which have surpassed our initial sales expectations,” said Steve Presley, vice president, general manager premium ready-to-drink, Nestle Beverage Division.

Nestle is supporting the launch of Jamba RTD with heavy product sampling, online activity, consumer outreach public relations and in-store promotions. In addition, television ads for Jamba RTD began airing in June in both San Francisco and Portland, Ore.

The 2008 Jamba ready-to-drink product line includes six SKUs: three Jamba Smoothies, named Strawberries Wild w/Energy Boost, Orange Dream Machine w/Immunity, Banana Berry w/Heart Healthy Boost; and, three Jamba Juicies named Orange Strawberry Banana w/Protein Boost, Mango Orange Peach w/Fiber Boost, Very Berry w/Calcium Boost.

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