Q&A: Sujanil’s Desai discusses combating super lice — naturally
Drug Store News spoke to Sujanil’s Ashish Desai about what differentiates the comapny’s Lice-Nil lice treatment from other brands on the market.
Drug Store News: Tell us a little bit about Sujanil and its history.
Ashish Desai: For over 50 years Sujanil has been a leading manufacturer of Agrochemicals Pesticides , Household Insecticides, pest control and public health products. Established in 1966, the fast growing and dynamic company offers a comprehensive range of innovative products known for their quality, competitive price and sustainable technology. Recently Sujanil launched Lice Nil in the United States
DSN: How is Sujanil’s latest product, Lice-Nil, different from the other brands that are currently on the market?
AD: Lice Nil, a first to market, oil based, all natural treatment proven 100% effective on all types of Lice…..including Super Lice. Containing just three ingredients, Neem, coconut and tea tree oils Lice Nil provides a total Lice solution with one application.
DSN: Is all of the attention around Super Lice outbreaks being overblown — how big of a problem is it?
AD: Head lice are a centuries old nuisanc,e which continue to plague children regardless of socio economic, cultural and geographic circumstance … and the problem only seems to be getting worse. Over the years, lice have developed resistances to toxic pediculicides, which are the main ingredients in common OTC lice remedies. In fact, according to a recent study, at least 42 U.S. states have confirmed populations of super lice, which possess gene mutations that allow them to survive even the harshest chemical treatments.
DSN: Lice-Nil is made of all natural ingredients — why is that an important distinction?
AD: The primary ingredient in Lice-Nil, neem extract, is a vegetable oil pressed from the seeds and fruits of the Azadirachta indica tree. This powerful lice remedy is safe and all-natural. It works by encapsulating and suffocating the lice, and even penetrates the aeropyles — tiny openings — at the top of lice eggs. This blocks the oxygen flow to create carbon dioxide buildup and keeps the nits from forming any further. This results in a complete lice solution that gets rid of every louse and nit.
Lice-Nil outperforms traditional chemical lice treatments because it works in an entirely different way. Typical chemical treatments work by directing efforts to the louse’s nervous system, but this doesn’t have an effect on eggs because they haven’t developed nervous systems yet. This then leads to a stressful combing process to remove the nits from the hair. And chemical treatments have almost no effect on super lice, which are lice that have developed resistance to even the harshest chemical treatments
DSN: There are a lot of brands out there — what is Lice-Nil doing to break through the clutter to reach moms and healthcare professionals?
AD: In 2017, more than 100,000 samples of Lice Nil will be distributed to school nurses, healthcare professionals and pharmacists. And in 2018, Lice Nil will launch an omnichannel marketing program, which includes an extensive public relations outreach featuring Sherry Torkos, a pharmacist, author, certified fitness instructor and health enthusiast, who will appear in broadcasts, health and family segments, along with traditional print vehicles targeted at parents.
DSN: What’s the bottom line — why do retailers need to make Lice-Nil a part of the mix in lice remedies?
AD: Today’s busy parents are increasingly looking for solutions that are chemical free, natural and gentle, without compromising efficacy and results. These parents are well educated and very adept a using the Internet to find the right product to suit their lifestyle. If these products are not available on retailers’ shelves, these consumers will not hesitate to order online.
Film boosts homeopathy awareness
NEW YORK — This fall, homeopathy may get a boost in awareness and acceptance among American consumers with the screening of “Just One Drop,” a documentary that addresses critics of homeopathy head on, and shares the story behind the medicinal practice.
“Homeopathy has been maligned and misrepresented for 200 years,” said Laurel Chiten, director and principle at Blind Dog Films. “All I am trying to do with this film … is give homeopathy a voice — a voice that continues to be misinterpreted.”
The National Center for Homeopathy is among those hosting screenings across the nation, from New York and Philadelphia to Berkeley, Calif. “The film aims to dispel myths and encourage audiences to reset and rethink about homeopathy,” the association stated. “It sheds light on the benefits of homeopathy and ultimately supports a passionate community. …”
To many, homeopathy seems implausible. They fear it is purely a placebo effect. Yet, homeopathy is used by millions of people around the world. The film explores the controversy, reveals the rich history, dispels myths and misconceptions, and asks whether or not homeopathy has been given a fair shake.
“I want ‘Just One Drop’ to open up a dialogue, get people talking to each other, asking questions and sharing information,” Chiten said.
“This documentary will change our game in the most exciting of ways,” NCH said. “[It] sheds light on the benefits of homeopathy and ultimately supports a passionate community.”
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Study finds use of homeopathic products helpful to maintaining health
NEW YORK — Earlier this year, the Benson-Henry Institute published in the American Journal of Public Health a new survey examining the use of homeopathic medicines in the United States. The report found that homeopathy users, particularly those who also report visiting homeopathic practitioners, find the use of these products helpful, and that they tend to use a greater variety of complementary and integrative medicine modalities than do users of supplements and other complementary and integrative medicines, or CIMs.
The respondents who reported using homeopathy were more likely to be white, female, married, highly educated, ages 30 years old to 44 years old and live in the western United States than CIM users who did not use homeopathy. They also were more likely to report using other types of CIM, except for chiropractic or osteopathic manipulation, and to have used several different types of CIM.
While two-thirds of the 718 respondents who used homeopathy ranked it among their top three CIM therapies, only 19% reported seeing a homeopathic practitioner during the preceding year. One-third of homeopathy users — both those who did and did not consult practitioners — reported using homeopathy to address specific health conditions, most commonly head and chest colds. Those who did see a practitioner were significantly more likely to report that homeopathy was very important to maintaining their health, and that it had helped their health problem “a great deal.”
“We were a bit surprised to see how few homeopathy users reported seeing a practitioner, but I don’t think that is concerning since most use is for conditions that will resolve on their own and homeopathic medicines are generally very safe,” noted Michelle Dossett of the Benson-Henry Institute at Massachusetts General Hospital and lead and corresponding author of the paper. “Our data suggest that the likelihood of people using these products for serious conditions without input from a healthcare professional is low, and data from other groups suggest that most CIM use is in addition to, not in place of, conventional treatment.”
According to BHI, this is the first detailed report on the use of homeopathy in this country. Homeopathy is a 200-year-old system of medicine based on the principal of similars — that highly diluted substances can be used to treat symptoms similar to those that would be caused by large doses of those substances in healthy people. Interest in homeopathy has increased in recent years, the authors noted.