Q&A: Nutrisystem emphasizes nutrition’s role in diabetes management
For years now Nutrisystem has provided a comprehensive nutrition solution at retail that diabetes consumers can use to better manage their condition. Drug Store News recently checked in with David Burton, executive vice president of operations and retail at Nutrisystem, to explore how that proposition has been trending at retail and to uncover any new product offerings coming down the pipeline. Here's what he had to say:
Drug Store News: How has Nutrisystem’s diabetes offerings been trending? What is the consumer need that Nutrisystem meets with these products?
David Burton: Nutrisystem is the only company in retail today that provides a full-diet solution for losing weight to manage diabetes. In addition to meals and snacks, Nutrisystem provides a comprehensive shopping list to allow a one-stop shopping experience at the retail level.
The CDC reports that more than 30 million people in the United States are living with diabetes and, according to Nielsen, these consumers or consumers with diabetes spent $592 million on OTC-related products in 2015. Unfortunately, this is a growing trend with real health implications. A diabetes diagnosis can be overwhelming. From managing your diet to a wide range of possible new concerns including weight loss, eye health, kidney health, heart health and circulatory health. That’s where we come in and can help. Nutrisystem D is based on the nutritional guidelines of the American Diabetes Association and specially designed with an optimal balance of protein, fiber and slow-digesting carbs to help minimize blood sugar spikes and satisfy hunger. It’s easy to follow and offers free weight loss counseling and exercise tips, along with access to a Certified Diabetes Educator along the way.
DSN: What are some of Nutrisystem’s other key offerings?
Burton: Our most popular item is our 7-day weight-loss kit that contains seven breakfasts, seven lunches and seven snacks — it’s designed for people who need structure on their weight-loss journey, while allowing some flexibility to enjoy dinners on their own. The 7-day weight-loss kit contains an easy-to-follow meal planner as well as healthy dinner recipes.
In addition to the kit, we have a line of single items designed for the consumer looking to supplement their meals to help keep their blood sugar levels steady throughout the day. We are always looking at new ways to innovate in this category to ensure our foods are appealing and on trend, so we have low-glycemic items like soft-baked chocolate brownies, soft-baked blueberry muffins and soft-baked cinnamon buns — all contain 6 g of fiber without any artificial sweeteners or flavors. And of course, a favorite is our chocolate chip cookies — a perfect portion-controlled snack for consumers with diabetes.
DSN: What should retailers know to maximize sales among their diabetic consumers?
Burton: Because these customers can be overwhelmed by all that is required, diabetes education, management and easy solutions can be presented at retail. Enlist the expertise of in-store healthcare professionals such as the pharmacist or retail dietitian to help. Some retailers are partnering more with communities to do A1C testing on site, and are promoting nutrition through online content, cooking demos and recipe suggestions right in store.
DSN: What’s the bottom line?
Burton: In addition to the 30 million people living with diabetes, 84 million people — or more than 1-out-of-3 adults — have been diagnosed with prediabetes, which for many will progress to diabetes. Weight loss and lifestyle changes can halt the progression to Type 2 diabetes. The AACE states in its diabetes algorithm “the primary goal of prediabetes management is weight loss” and Nutrisystem is the only product on the shelf today that provides the consumer with an easy-to-follow, clinically tested, safe and healthy weight-loss program specifically designed for those with type 2 diabetes or pre-diabetes.
Zicam Cold Remedy Medicated Fruit Drops gives cold-fighters another choice
BRIDGEWATER, N.J. — Zicam on Tuesday announced the national launch of Zicam Cold Remedy Medicated Fruit Drops, offered in an assortment of fruity flavors.
“Coming down with a cold is an unpleasant experience; in addition to dealing with symptoms, we can also feel more isolated and lonely,” stated M'lou Walker, CEO Zicam. “At Zicam, we are always looking for ways to show our consumers that we are there for them. We are passionate about helping people get back to feeling better, so they can enjoy time with their family and friends. With our new Medicated Fruit Drops, we hope to bring a delectable mix of flavor into cold shortening, while making a difference in people’s lives.”
Zicam Cold Remedy Medicated Fruit drops are non-drowsy and non-habit forming. The soft assorted fruit drops come in a mix of three distinct flavors: orange, lemon and cherry, and contain pectin, a premium gelling agent that helps prevent the product from melting and sticking together. Each container holds 25 fruit drops, and can be found at major retailers nationwide.
"We recognize that consumers are looking for more choices in form and flavor when in the cold aisle, so we are always innovating new ways to shorten colds,” said Lori Norian, vice president marketing at Zicam. "We care about those using our products and with our new Medicated Fruit Drops we aimed to create another delicious, yet unique, way to get better faster. Early results are showing that consumers agree.”
GSK Consumer Healthcare, CVS Health join forces to support ALA stop-smoking initiative
WARREN, N.J. — In support of Lung Cancer Awareness Month, GSK Consumer Healthcare, CVS Health and the American Lung Association's Lung Force are joining together to help people quit smoking and raise awareness of lung cancer. For every box of Nicorette or NicoDerm CQ purchased at a CVS Pharmacy throughout November, GSK Consumer Healthcare will donate $1 to the American Lung Association's Lung Force (up to $100,000).
"CVS Health is proud to partner with the American Lung Association and GSK to fight against lung cancer and provide people with the help they need to quit smoking," stated Eileen Howard Boone, senior vice president, corporate social responsibility and philanthropy, CVS Health. "We know it can take seven or more tries to quit and as a company that is committed to helping people on their path to better health, we want to provide the support needed and increase awareness of this deadly disease."
"GSK Consumer Healthcare is proud to partner with CVS Health this Lung Cancer Awareness Month to support the American Lung Association and to further our commitment to helping smokers create a successful quit plan," added James Masterson, marketing director, Smokers' Health, GSK Consumer Healthcare. "We know quitting smoking is not easy, but we encourage smokers to take the first step towards a smoke-free life with the help of Nicorette and NicoDerm CQ and the proper support."
The partnership aims to educate smokers on the importance of quitting smoking with the help of nicotine replacement therapy and behavioral support. Research shows that quitting cold turkey doesn't work for many smokers – in fact, only 3% to 5% of smokers who attempt to quit without support are successful.
CVS MinuteClinic offers a smoking cessation program, which includes a 1-on-1 consultation with a practitioner, an individualized smoking cessation plan and education based on a patient's needs and goals, as well as ongoing coaching and support in their efforts to quit smoking.
"Lung cancer is the leading cause of cancer deaths among women and men in the United States, and quitting smoking is the best way to reduce your risk of lung cancer," commented Harold Wimmer, national president and CEO American Lung Association. "We are thankful to GSK Consumer Healthcare for its support of our Lung Force initiative that is leading the way for better lung cancer prevention, early detection and treatments."