Q&A: Enhanced insights
Drug Store News spoke with Adam Holyk, Walgreens divisional VP loyalty and consumer insights, about the newly created consumer insights team focused on enhancing Walgreens’ engagement with its patients and customers, and how it will help complement Walgreens’ marketing efforts.
DSN: What is the overall vision for the insights team?
Adam Holyk: We’re building world-class capabilities around … a team of mathematicians with statistical backgrounds, market researchers and management consultants. Ultimately what we’re focused on is helping Walgreens listen to our customers both through customer satisfaction and understanding what they actually do within our stores. Building the team is all around helping us achieve our strategy to be closest to customers.
DSN: How do you expect to deploy those insights into actionable programs?
Holyk: It will start with the data, and we will be collecting [that] data through multiple channels. Through our analytics, our goal is to discover key insights across the store to start changing customer experience and ultimately [drive] customer loyalty. [This will help us deliver] on the promise of being “My Walgreens” for everyone in America. That will involve localizing our store assortment based on who shops our stores, when they shop our stores and what they’re interested in. In addition to that, we also have opportunities on refining our promotional strategies based on how customers interact. And finally, [the insights will help] guide our product development ideas.
DSN: With Walgreens extending its health reach beyond retail pharmacy into atypical venues like workplace clinics, how does this effort support that dynamic?
Holyk: A thorough segmentation of our customers [will help us] understand gaps in current product offerings and services. Based on those insights, we’ll be able to make decisions, such as informing site locations for our Take Care Clinics to delivering better and more personalized services to each individual customer within our stores.
DSN: What role will payers and CPG partners play?
Holyk: We’re beginning a ramp-up and increase in collaboration with our vendor communities. We believe we actually further accelerate the mission to be closest to customers by partnering with vendors in order to discover, share and implement insights. I would say a lot more to come on that front and stay tuned.
To listen to the full audio Q&A, click here.
2012 CVS Caremark Charity Classic to kick off next month with new format
WOONSOCKET, R.I. — CVS Caremark, along with CVS Charity Classic co-hosts Brad Faxon and Billy Andrade, unveiled on Monday the field for the Charity Classic’s 14th anniversary edition.
This year, the annual golf tournament is scheduled for June 17 to 19 at the Rhode Island Country Club and will benefit numerous regional charities. It once again will draw a roster of elite PGA, LPGA and Champions Tour professionals. Making her inaugural appearance this year is Yani Tseng, who has held the top spot in the LPGA for more than one year.
Tournament week begins with the Pepsi Pro-Am on June 17 followed by the two-day tournament on June 18 and 19 at the Rhode Island Country Club. The tournament format this year, however, will be slightly altered for 2012 — Tuesday’s play being changed to a scramble format. The Pepsi Max Shootout, where the first-place team from both the Pepsi Pro-Am morning and afternoon rounds compete in a playoff during Monday’s professional tournament, is back for 2012. In addition, the pros will be competing for designated charities in the annual charity closest to the pin contest, CVS Caremark said.
During the last 14 years, the CVS Caremark Charity Classic has raised $15 million for charities around the region, providing vital funding for a variety of critical programs serving children, families and people in transition throughout southeastern New England, the company said.
"The CVS Caremark Charity Classic brings an unmatched level of professional golf and excitement to Rhode Island, all to support the vital work of our non profit partners across the region," CVS Caremark Charity Classic tournament chairwoman Eileen Howard Boone said. "We’re proud to have given back more than $15 million to hundreds of worthwhile charities and we salute the thousands of volunteers from our charity partners who make this tournament a success for fans and their organizations alike."
More than 29 million U.S. adults have asthma, CDC report finds
ATLANTA — Asthma is having a growing effect on the country’s health, according to a new study.
The Centers for Disease Control and Prevention released its "Asthma’s Impact on the Nation" report Wednesday, based on data gathered using the "Asthma Call-back Survey" of people with the disease. An estimated 29.1 million American adults, or 12.7% of the total, have been diagnosed with asthma in their lifetimes, while 18.7 million, or 8.2%, still had asthma in 2010.
"The information in this release is a stark reminder that asthma continues to be a major public health concern with a large financial impact on families, the nation and our healthcare system," CDC National Center for Environmental Health and the Agency for Toxic Substances and Disease Registry director Christopher Portier said. "A key component for adults and children is to create and follow an asthma action plan. Significantly, this analysis reveals that more than half of all children and more than two-thirds of all adults with asthma do not have an individualized action plan. CDC encourages those with asthma to work with their doctors to take control of this disease."
Also, according to the report, 10.1 million children, or 13.6% of the total, had been diagnosed with asthma in their lifetimes, and 7 million, or 9.4%, still had it; asthma attacks among children ages 5 to 17 years resulted in 10.5 million missed days of school in 2008. The proportion of people with the disease increased by 14.8% between 2001 and 2010.