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Pyramid introduces new packaging for three beers; slated to roll out new items in 2012

BY Allison Cerra

SEATTLE — Pyramid Breweries has overhauled its packaging for three of its beers.

The company said its flagship Pyramid Hefeweizen beer, along with the brand’s Apricot Ale and Thunderhead IPA, will include pyramids as the focal point of the new design, along with a new font, both of which are designed as a tribute to the brand’s original look and feel. Pyramid said it will apply the new look to all of its year-round beers, including six and 12-pack bottles, 22-oz. bottles and draught beer tap handles, later this month.

"The new Pyramid design better reflects the rich tradition and heritage of the Pyramid brand and our Pacific Northwest home," Pyramid brand manager Ryan Daley said. "Consumers can expect to see new packaging that brings back the iconic pyramids, featured among mountains and trees, reinforcing our Pacific Northwest roots that date back to 1984."

In addition to the packaging overhaul, the company also announced that in 2012, one of its seasonal beers, Pyramid Outburst, will become available all year round. Pyramid also will debut approximately 11 new beers next year.

"We know that continuous innovation is key for our craft beer consumers," Daley said. "We’re looking forward to 2012 as we create more unique varieties and experiences for people to discover and enjoy our beers."

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P&G reaffirms commitment to Children’s Safe Drinking Water program

BY Allison Cerra

CINCINNATI — After announcing the sale of its Pur water purification business to Helen of Troy, Procter & Gamble noted that the sale did not include its water purification technology that enables P&G’s corporate philanthropy program to provide clean, drinkable water to countries worldwide.

P&G said it will remain committed to its Children’s Safe Drinking Water program and use its water purification technology to introduce the now-branded P&G Purifier of Water packets in the next six to 12 months. P&G said it will work closely with program partners to create consumer education programs aimed at ensuring smooth transitions from the current packets to the new P&G branded design.

“P&G remains committed to the lifesaving work we do through our Children’s Safe Drinking Water program to provide clean drinking water to countries throughout the world,” P&G chairman, president and CEO Bob McDonald said. “As a natural extension of that commitment, we are rebranding the water purification packets with a new P&G logo, visibly standing behind a product that embodies our Purpose, to touch and improve lives.”

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Helen of Troy to acquire P&G’s Pur business

BY Allison Cerra

EL PASO, Texas — Helen of Troy has signed a definitive agreement to acquire all assets of Procter & Gamble’s water purification brand.

The acquisition of P&G’s Pur Water Purification Products company includes the worldwide Pur trademark, its current and future product line, assets related to the operations of the Pur business, manufacturing equipment and more than 200 patents. Pur’s products, which include faucet mount systems and filters, pitcher systems and filters, as well as refrigerator filters, are sold throughout the United States.

Financial terms of the deal, which is subject to customary closing conditions, including regulatory approvals, were not disclosed. The companies did say, however, that the deal is expected to be complete by Dec. 31.

The acquisition does not include the water purification technology that enables P&G’s Children’s Safe Drinking Water corporate philanthropy program, P&G noted.

Helen of Troy chairman and CEO Gerald Rubin called the acquisition of Pur "a natural fit for [the company’s] healthcare/home environment segment."

"We are very excited to add the PUR business to the Helen of Troy family," Rubin said. "Globally, water purification is an important consumer need and water purity is a high profile issue. Pur adds an important brand to our strong portfolio of well-recognized and widely-trusted brands for our retail partners and consumers, and is in line with our overall corporate strategy of adding businesses with value-added consumables, such as the proprietary filters that are important in this category. Through our expertise in product sourcing and long-standing commitment to new product development, we are confident the Pur business will be an integral and important component of Helen of Troy."

Pur sales for the twelve months ending Dec. 31, 2012, are expected to exceed $110 million.

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