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Pyramid International unveils two movie-themed calendars

BY Allison Cerra

LOS ANGELES Through a deal with Paramount Licensing, Pyramid International is distributing two officially authorized calendars for sale in the United States and the United Kingdom, based on “Breakfast At Tiffany’s,” celebrating its 50th anniversary year in 2011, and the epic masterpiece “The Godfather.”

Both calendars are 12-in.-by-12-in. and printed on high-quality paper stock, with strong graphic art and film stills for each month of 2011. They retail for $12.75 and now are available wherever books and calendars are sold.

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BioMarin’s Pompe disease treatment gets orphan-drug designation

BY Allison Cerra

NOVATO, Calif. BioMarin Pharmaceutical on Monday announced its investigational treatment for a lysosomal storage disorder has received orphan-drug designation from the Food and Drug Administration.

The investigational drug BMN-701, designed to treat Pompe disease, has been submitted to the FDA for regulatory approval. Pompe disease is a progressive degenerative disease of the heart muscle, diaphragm and skeletal muscle.

“This [designation] emphasizes our mission of developing innovative, products for orphan diseases with an unmet medical need. We believe BMN-701 has the potential to possibly deliver more enzyme to lysosomes compared to traditional mannose-6-phosphate targeted approaches using the recently acquired GILT technology,” said Jean-Jacques Bienaime, BioMarin CEO.

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Meijer launches digital coupon service

BY DSN STAFF

GRAND RAPIDS, Mich. Meijer has launched mPerks, its first digital coupon program.

By signing up at Mperks.meijer.com, shoppers can preview and select coupons for their favorite national or Meijer-brand products that are then stored in their personal mPerks account, the company reported.  The applicable coupons are then instantly redeemed when shoppers code in their mobile phone number at checkout.

“With the advent of our new mPerks program, we’ve developed a smart and convenient way to keep more money in our customers’ pockets,” said Frank Guglielmi, director of public relations for Meijer. “No more clipping or printing of coupons. This is a faster and easier way to save money right at the register. We anticipate that this will be viewed quite favorably by a great many of our customers.”

Once a digital coupon is selected on the mPerks microsite, it will be active in the shopper’s personal account until redeemed or expired. At checkout, the mPerks member enters a mobile phone number, which will serve as his or her account number. Once the number is keyed in, it instantly triggers the coupon savings.

Meijer said it is considering additional features to be introduced in the coming months to offer increased convenience, selections and savings for mPerks members. To help spur enrollment in the new program, the retailer is offering customers who sign up for the service a $2 electronic coupon good towards their first purchase through Sept. 18.

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