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Purina reaches pet lovers with new Facebook application

BY Allison Cerra

ST. LOUIS Purina has launched a Facebook application for pet lovers.

The new “Purina Pet Resort” simulation game allows Facebook users to become the manager of their own virtual pet-themed resort, allowing them to build and operate a fun place to pamper, care for and entertain virtual pets and use such Purina brand pet foods as Purina Dog Chow, Fancy Feast and Beggin’ Strips.

“Pet lovers spend a lot of time online and using mobile devices for fun and to enhance the relationship with their pets,” said Guy Fish, assistant brand manager at Purina. “Purina Pet Resort caters to pet lovers who enjoy online games and would like to create a virtual haven for their four-legged friends.”

In related news, Purina recently introduced an enhanced version of its “petcentric” mobile application that now is available for iPhone, iPad, iPod Touch and BlackBerry users.

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Food Lion selects OfficeMax as a supplier

BY DSN STAFF

SALISBURY, N.C. Food Lion announced that OfficeMax will be the supplier for its family of brands, which includes Food Lion, Bloom, Harveys and Reid’s.

According to Food Lion, its stores will carry more than 200 OfficeMax products year-round, including award-winning Tul writing instruments, Dioga style supply products and various grades of OfficeMax brand copy paper. Stores also will carry a variety of such back-to-school items as notebooks, school glue and crayons.

“The Food Lion family is very excited about offering the OfficeMax product line at great prices for our customers,” said Ann Raives, Food Lion family director of category management. “This partnership with OfficeMax will provide our customers access to a number of office and school supply products that can be conveniently purchased during their grocery shopping trip.”

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Weis opens remodeled store

BY Michael Johnsen

SUNBURY, Pa. Weis Markets on Thursday announced its State College remodel and that it will be donating $16,000 as part of its Grand Opening Celebration to be held Aug. 14.

Local donations include $10,000 to the Nittany Medical Center’s Rural Diabetes program, $5,000 to Centre Volunteers for Medicine and $1,000 to Alpha Fire Department, the volunteer fire company servicing Ferguson Township, where the store is located.

As part of the remodel, the store has all new decor, upgraded produce and bakery departments and an improved pharmacy.

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