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Purely Elizabeth makes Target debut

BY Ryan Chavis

NEW YORK — Purely Elizabeth, a natural foods company, announced that its line of Ancient Grain Granola debuted at Target stores across the country on June 8. Consumers can choose from original, pumpkin fig and cranberry pecan varieties.  

“Target has made huge strides toward making natural, organic and sustainable products more accessible to consumers nationwide, and we couldn’t be more thrilled to be a part of that movement,” said Elizabeth Stein, founder and CEO of Purely Elizabeth. “To be able to have a healthier breakfast alternative now available to such a wide customer base is quite an honor and speaks volumes to the shift in consumer demand for better-for-you products.”

Purely Elizabeth is made with organic coconut sugar and organic virgin coconut oil. In addition to being handcrafted and baked in small batches, the product is made of organic gluten-free oats and ancient grains and seeds, including Salba chia seeds, puffed amaranth, hemp seeds and quinoa flakes, the company said.

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FDA approves BDSI’s NDA for Bunavail

BY Ryan Chavis

RALEIGH, N.C. — BioDelivery Sciences International on Monday announced that the Food and Drug Administration approved its new drug application for Bunavail (buprenorphine and naloxone) buccal film (CIII). The drug is used as a maintenance treatment of opioid dependence. The company noted that it also should be used as part of a complete treatment plan to include counseling and psychosocial support.

Bunavail is the first and only formulation of buprenorphine and naloxone for buccal (inside of the cheek) administration, BDSI said.

"Bunavail is a novel treatment approach for the more than two million people in the United States afflicted with opioid dependence," said Gregory Sullivan, M.D., principal investigator of the Phase 3 Bunavail safety study and an addiction specialist and Medical Director of Parkway Medical Center in Birmingham, Ala. "Bunavail utilizes advanced drug delivery technology to fulfill an important need for treatment options with improved drug absorption and patient convenience, and as such, may help to address some of the challenges associated with sublingual administration and possibly help improve treatment compliance."

BDSI plans to launch the product in late third-quarter 2014 and estimates the peak sales potention of the drug to reach up to $250 million.
 

 

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Bayer HealthCare names Dieter Weinand president effective Aug. 1

BY Michael Johnsen

LEVERKUSEN, Germany — Bayer last week named Dieter Weinand president of Bayer HealthCare Pharmaceuticals effective Aug. 1. At that time, he also will join the executie committee of Bayer HealthCare. 

"We welcome Dieter Weinand to our management team," said Olivier Brandicourt, Bayer HealthCare CEO. "Based on his extensive commercial experience in the pharmaceutical industry, Dieter Weinand will drive the growth of our pharmaceutical business further and maximize the value of our product portfolio." 

Weinand has more than 25 years of experience in various commercial operative and strategic executive roles in the pharmaceutical industry, and has been responsible for different markets such as Asia-Pacific, Europe, Middle East, Africa, Latin America and the United States at companies including Pfizer and Bristol-Myers Squibb, as well as for the marketing of products in different therapeutic areas such as cardiology, oncology, pulmonology, dermatology, immunology and inflammation. 

He will join Bayer HealthCare from Otsuka Pharmaceutical Development & Commercialization in Princeton, N.J., where he is currently responsible as president, global commercialization for a $13 billion revenue healthcare business.

Weinand earned an M.S. in Pharmacology/Toxicology from Long Island University in New York, as well as a B.A. in Biology from Concordia College in New York.

Weinand, who was born in Boppard, Germany, is married and has three children.

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