HEALTH

PureBrands, LeBron James roll out new Facebook campaign for Sheets Energy Strips

BY Michael Johnsen

NEW YORK — PureBrands on Tuesday announced its national Facebook competition to search for the brand’s next commercial for its Sheets Energy Strips, to be judged by brand partner LeBron James of the NBA.

Beginning Dec. 13, entrants will have 45 days to submit their creative take on Sheets’ advertising campaign through the Sheets Facebook page, and the winning commercial will have their spot aired on national television and in movie theaters nationwide in 2012.

The top six commercials as determined by the most number of "likes" after 45 days will be featured on the Sheets Facebook page in the "Finals." Then, LeBron James and a panel of judges will vote on the winning commercial.

Utilizing social media to engage consumers is a pinnacle of the early success of Sheets, the company stated. The brand launched with a viral video featuring Danilo Gallinari, which attracted more than 300,000 views and has developed several successful Twitter and Facebook campaigns, including a mobile Twitter initiative with international recording artist Pitbull’s national tour.

"At Sheets we continue to look for ways to innovate, and we’re excited to engage our consumers in a unique fashion to get them involved in the evolution of our advertising campaign," stated Warren Struhl, CEO of PureBrands. "We look forward to seeing the originality of our consumers and thus being able to provide them with a national platform to showcase their talents."

 


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Medical Alarm Concepts announces prescription bag-stuffer for Albertsons LLC

BY Michael Johnsen

KING OF PRUSSIA, Pa. — Medical Alarm Concepts Holding on Monday unveiled plans for the second phase of its MediPendant medical alert system marketing campaign: a bag stuffer/coupon offer placed alongside patient prescriptions in Albertsons that includes one free month of monitoring services and a lockbox device that allows for first responders to get into a home without having to break down the door.

"We believe in this partnership, and are confident that it will continue to grow and open doors for additional distribution agreements with leading retail chains," stated Medical Alarm Concepts CEO Howard Teicher. "The MediPendant technology with two-way voice directly through the pendant and a range of 600 feet continues to gain interest and market share. We are excited about the potential of the MediPendant retail program."

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Carex introduces four new assisted-living products

BY Michael Johnsen

NORWELL, Mass. — Carex Health Brands recently launched four new products — the Carex Mobilator, the Carex Self Standing Cane Tip, the Carex E-Z Bath & Shower Seat and the Bathroom Safety Rail — across its portfolio of durable medical equipment and life assistance offerings.

The Carex Mobilator is a highly maneuverable four-wheeled rolling walker with a carrying compartment suited for indoor and outdoor use. The Mobilator features a lightweight aluminum frame, a detachable tray, oversized 8-in. wheels and a convenient brake bar for safety, which is suitable for one handed use. In addition, the new walker folds for easy storage and transport.

The Mobilator also has a mesh carry compartment to store personal items and sells at a suggested retail price of $162.99.

The new Carex Self Standing Cane Tip enables a cane to stand by itself. With a four-pronged tip, the self-standing cane tip provides traction, absorbs shock and cushions the user’s hand, Carex reported. Suggested retail price is $12.99. 

The Carex E-Z Bath & Shower Seat provides support for people in the bathtub or shower with non-slip feet and large, secure handles to assist users in getting up or sitting down. The Carex EZ Bath & Shower Seat supports up to 300 lbs. For convenient storage, the seat back folds flat and the legs can be removed.

The introduction of the E-Z Bath & Shower Seat coincides with a heightened demand among independent seniors for quality safety and mobility products. The Center for Disease Control reports that approximately 5.8 million persons ages 65 years or older, fell at least once during the preceding 3 months, and 31.3% of those who fell sustained an injury that resulted in restricted activity. The majority of senior falls occur in the bathroom. 

The E-Z Bath & Shower Seat is the latest addition to a growing line of bathroom safety products from Carex that includes transfer benches, safety rails, grab bars, deluxe shower sprays, bath mats and raised toilet seats. The product will retail for a suggested $65.99.

Carex also introduced a Bathroom Safety Rail. According to the company, currently 9.5% of seniors experience bathing challenges. This safety rail fits perfectly around the toilet, providing essential support for transfer and additional support when standing at the toilet. For extra security, the safety rail can be placed in front of bathroom and kitchen sinks to ensure maximum balance.

The Bathroom Safety Rail will be available January 2012 online and at select retailers at a suggested retail price of $69.99.  


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