Pure Leaf Iced Tea introduces new campaign, packaging
PURCHASE, N.Y. — Pure Leaf Iced Tea is gearing up for a new campaign.
"For the Love of Leaves" campaign was inspired by Pure Leaf’s commitment to sourcing the freshest hand-selected tea from around the world, the company said and includes a digital campaign, which was launched this week, while new radio spots and out-of-home advertising will debut in select markets. In line with the campaign, the brand has tapped Gail Simmons, known for her role on Bravo’s "Top Chef" and Food & Wine magazine, who will introduce tea-infused recipes that will be housed on the brand’s Facebook page.
In addition to the campaign, Pure Leaf Iced Tea, which is Rainforest Alliance certified, has introduced environmentally-friendly packaging. The new square-shaped bottles are made of PET plastic, are lightweight and allow for a high pallet efficiency. Pure Leaf is now available in 18.5-oz. single-serve bottles (suggested retail price of $1.69 to $1.79) and a new 59-oz. multiserve carafe (suggested retail price of $2.49 to $2.69).
"We’re reintroducing Pure Leaf’s fresh brewed taste with a new look that iced tea drinkers will be proud to serve to both their families and guests," said Mary Barnard, SVP and general manager of the Pepsi Lipton Partnership at PepsiCo. "Our flavors, which are made from hand-selected tea from around the world, also pair wonderfully with food and make great additions to refreshing summer drink recipes."
Chicken of the Sea introduces no-drain tuna
SAN DIEGO — Chicken of the Sea is pairing its canned tuna with what the company calls "breakthrough technology."
New Chicken of the Sea has launched no-drain tuna, which offers the company’s solid, steak-like tuna in every can without the need for draining. The package also touts an easy-to-open convenient lid.
John Sawyer, SVP sales and marketing for Chicken of the Sea International, said the company is the first brand in the United States to offer the technology, which has experienced great success in overseas markets.
“Consumers have long enjoyed canned tuna for its many health benefits,” Sawyer said. “Now, our no-drain tuna offers the same great nutritional attributes in a more convenient can. With just a drop of liquid, our new product offers no mess, no draining and firm, moist and delicious-tasting tuna.”
Chicken of the Sea no-drain Tuna is available to retailers now in four, 4-oz. varieties, including solid white albacore tuna, solid light tuna, solid light thai chili tuna and solid light lemon pepper tuna.
Keurig portfolio to expand with Eight O’Clock Coffee products
WATERBURY, Vt., and MONTVALE, N.J. — A leader in specialty coffee and single-serve brewing systems has partnered with a company known for its whole bean coffee brand in a new multiyear agreement.
Green Mountain Coffee Roasters said Eight O’Clock Coffee’s namesake brand, as well as Tetley tea and Good Earth tea, will available in K-Cup and Vue packs for Keurig single-cup brewing systems.
Eight O’Clock coffee K-Cup packs will available beginning this fall, while Tetley teas and Good Earth teas are slated to join the K-Cup pack collection in 2013. Tetley will be available for purchase in the United States, while Good Earth teas will be available in the United States and Canada.
Financial terms of the agreement were not disclosed.
“This new relationship will provide Keurig brewer owners with additional choice by having Eight O’Clock coffee, Tetley tea and Good Earth tea readily available for their brewers,” GMCR president and CEO Lawrence Blanford said. “With this agreement, we are excited to once again deliver upon our promise of supplying unsurpassed quality, variety, and convenience in the Keurig system.”