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Pure Ally introduces malted, nonalcoholic Kwass-Up

BY Jason Owen

FT. LAUDERDALE, Fl. — Pure Ally has introduced K’wass-Up, a new malted, nonalcoholic beverage, according to the beverage maker’s website. It’s an "uncommon drink — for the uncommon you!"

K’wass-Up, which is lower in calories and sugars than most traditional soft drinks, will be available in three varieties — Premium Traditional Brew, Premium Cranberry Brew and Premium Ginger Brew — and are made with natural flavors and colors. Based on "time-honored" kvass recipes, which are beverages made from black or regular rye breads, these drinks are delicious and satisfying "like no other beverage you’ve come across."

For more information on these new drinks, click here.

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Reports: Kroger, Walmart looking to buy Hostess assets

BY Alaric DeArment

NEW YORK — Kroger and Walmart may be looking to buy up assets from bankrupt food company Hostess Brands, according to published reports.

Citing a person familiar with the matter, Bloomberg reported Friday that the two retail chains were looking to buy some of the assets of Hostess, the maker of brands like Wonder bread, Twinkies and others. Hostess announced last month that it would shut down and sell its assets amid a union strike that the company said had forced it to halt operations and the inability of the company and workers from the Bakery, Confectionary, Tobacco Workers and Grain Millers International Union to reach a deal.

Bloomberg reported that Grupo Bimbo and Alpha Baking Co. were also among the bidders.

 

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Kashi introduces new Berry Fruitful, Blackberry Hills cereals

BY Rebecca Haughey

LA JOLLA, Calif. — Kashi, the natural food and lifestyle company, has introduced two USDA Certified organic cereals — Kashi Berry Fruitful and Kashi Blackberry Hills, both of which combine real organic fruit and whole grains.

Berry Fruitful features shredded wheat biscuits with a berry filling made with real, organic fruit, including Concord grapes, apples, raspberries and strawberries. Blackberry Hills pairs organic whole grain rice and wheat flakes with tangy organic blackberries.

"We’re excited to introduce two scrumptious additions to our growing list of USDA certified organic cereals that will make eating well easier," said Keegan Sheridan, natural food and lifestyle expert at Kashi. "We’ve always believed that nature makes the best-tasting ingredients, like the hearty whole grains and luscious organic fruit you can see and taste in our Berry Fruitful and Blackberry Hills cereals."

Each serving of Berry Fruitful provides 6g of fiber and 46g of whole grains, nearly 100% of the recommended daily value. Blackberry Hills offers 3g of fiber and has 16g of whole grains per serving. Like all Kashi foods, both cereals are free of preservatives, artificial flavors, colors and high-fructose corn syrup. The two new cereals also will carry the official Non-GMO Project Verified Seal.

Berry Fruitful and Blackberry Hills cereals are available at grocers and natural food retailers nationwide for a suggested retail price of $3.99.

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