HEALTH

Purdue Products kicks off ‘comfort’ sweepstakes in support of its Colace brand

BY Michael Johnsen

STAMFORD, Conn. — Purdue Products on Monday kicked off the Colace Comfort Sweepstakes, a three-month national sweepstakes promotion in which anyone ages 18 years or older can enter to win an array of "comforting" prizes, such as Tempur-Pedic mattresses, Apple iPads, Kindle Fires and Keurig coffee makers.

"We created the Colace Comfort Sweepstakes to offer some everyday comforts to the millions of Americans who suffer from occasional constipation which can result in straining," stated Charlene Bailey director product management at Purdue. "We also want to remind consumers that Colace Capsules are stimulant-free, and provide comfortable relief from occasional constipation."

By the end of the sweepstakes period, a total of $50,000 in prizes will be awarded, and winners will be selected randomly on a weekly basis. Consumers can enter as many times as they like by visiting a promotional website, ColaceComfort.com. The promotion kicks off March 4 with a free-standing-insert coupon in more than 46 million newspapers across the country. The coupon features a special QR code providing smart phone users a quick link to the sweepstakes entry page.


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Tums battles heartburn, bad breath with new smaller-size tablet

BY Michael Johnsen

PARSIPPANY, N.J. — GlaxoSmithKline Consumer Healthcare North America on Monday launched Tums Freshers, a new tablet-size version of Tums that is 40% smaller than regular Tums and includes a cooling flavor for breath freshening.

The new Tums Freshers takes care of both heartburn and bad breath at the same time — 94% of heartburn sufferers also reported experiencing  bad breath, according to a recent GSK survey of 1,200 women. According to that survey, the top five social "Moments that Matter," moments consumers would not want ruined because of the foods they were eating, were:

  • A business interview;

  • A doctor’s appointment;

  • A New Year’s Eve kiss/mistletoe kiss;

  • Meeting your boyfriend or girlfriend’s family and friends; and

  • Lunch with your new boss.

GSK has teamed up with Lisa Lillien, New York Times best-selling author and founder of the Hungry Girl brand, for the new Tums brand launch with the release of several recipes to enjoy in "Moments that Matter."

"I am always on the lookout for great tasting foods that are guilt-free and have created recipes that let me live life to the fullest, especially in ‘Moments that Matter,’" Lillien said. "I’ve teamed up with Tums Freshers because I believe these recipes will let people enjoy food without letting it get in the way of important social situations."

The new recipes are featured on the Tums Facebook page.


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Omron, Oprah personal trainer Bob Greene release four fitness videos

BY Michael Johnsen

LAKE FOREST, Ill. — To help Americans walk more, Omron Healthcare and Bob Greene, Oprah Winfrey’s personal trainer and author of the book "20 Years Younger," on Friday teamed to create four new videos to encourage Americans to put a spring in their step and start tracking their progress daily.

"Exercise doesn’t have to require a huge time commitment and can actually fit into your daily routine — all it takes is adding a few extra steps throughout the day," Greene said. "It’s very helpful to have a simple tool to keep you accountable as you work toward your fitness goals, which is why I recommend having an Omron pedometer as a partner to help motivate you and remind you to make every step count."

"Many people don’t realize how close they are to achieving the 10,000-step daily goal," stated Ranndy Kellogg, Omron VP marketing and product development. "Omron pedometers provide the extra motivation and are accurate, easy to use and cater to anyone’s needs."

Greene suggested working up to the goal of 10,000 steps per day by walking for 30 to 60 minutes straight, or even in 10-minute increments over the course of the day. Research shows that using a pedometer can increase physical activity by about 2,000 steps — or an extra mile — each day.

The motivational videos can be found at the Omron Facebook page at Facebook.com/OmronFitness. On the company’s Facebook page, Omron also is sponsoring the "Make Every Step Count Sweepstakes" between March 5 and April 2 for a chance to win a four-day, three-night stay for two at Canyon Ranch Spa in Tucson, Ariz. Weekly prizes include gift cards, Omron products and autographed Bob Greene books.

 


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