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Purdue Pharma, National Education Association team up to combat Rx drug abuse

BY Alaric DeArment

WASHINGTON — A drug maker and a branch of the National Education Association have released a set of education resources designed to curb prescription drug abuse and misuse.

The NEA Health Information Network and Purdue Pharma announced Thursday the release of "Rx for Understanding," which includes 10 cross-curricular lessons for middle school students. The lessons are aligned with the National Health Education Standards and the Common Core State Standards.

"We know that 20% of high school students have reported that they have taken a prescription drug without a doctor’s prescription," NEA HIN executive director Jerry Newberry said. "This behavior endangers student health and can interfere with academic success. NEA HIN welcomes our partnership with Purdue Pharma to help teachers inform students about the risks in misusing prescription medication."


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P&G donates $75K to USA Gymnastics

BY Allison Cerra

CINCINNATI — Procter & Gamble has donated a $75,000 grant to USA Gymnastics to support youth sports development, which has the potential to benefit up to 1 million kids.

P&G said the grant will be used to benefit the USA Gymnastics fitness program, which encourages kids ages 6 to 16 years to engage in physical fitness through training, exercise and nutrition awareness. This is the first of several grants that will be awarded to national governing bodies to help encourage youth to engage in sports, the company noted.

In line with the grant, P&G and its beauty brands are encouraging consumers to support the United States Olympic Committee’s P&G|Team USA Youth Sports Fund by redeeming the P&G BrandSaver coupons from the July 1 newspaper. For each coupon redeemed, 2 cents will be donated to the USOC’s P&G|Team USA Youth Sports Fund. Additionally, when consumers follow the Twitter handle, @thankyoumom, P&G will donate one dollar to the USOC’s P&G|Team USA Youth Sports Fund, up to $50,000.

"We have been a proud supporter of USA Gymnastics for many years through our beauty brands," said Jodi Allen, VP North American operations and marketing at P&G. "We are also the proud supporters and sponsors of moms to help them make their children’s lives the best they can be. Through this grant, moms can help their athletes reach new heights. We are thrilled to continue our support of USA Gymnastics and youth sports as part of the company’s global effort to raise more than $5 million."

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Pampers taps Jennifer Hudson for exclusive lullaby

BY Allison Cerra

NEW YORK — Pampers has teamed up with a Grammy Award-winning recording artist to celebrate the love parents feel for their babies.

Pampers said Jennifer Hudson, who is a mom herself, teamed up with the diaper brand to record an original rendition of the bedtime classic "Lullaby and Goodnight," which is exclusively available for free download on Pampers’ Facebook page. Pampers said the partnership with Hudson underscores Pampers’ commitment to the nurturing of babies everywhere through music and noted that the brand is planning to roll out music-inspired online engagement campaigns for its community. Pampers also will celebrate its partnership with Hudson by making a $100,000 donation to Jennifer Hudson’s charity, the Julian D. King Gift Foundation, to benefit moms, toddlers and babies.

In addition to being able to download Hudson’s lullaby recording, parents also will be able to interact with Pampers Lullabies application on Facebook, which will allow parents to create their own lullabies for their babies tapping original Pampers musical tracks, post them to the Pampers gallery for others to view and share them with family and friends. The app will launch next month.

“Music offers a powerful and emotional way to enhance the natural loving connection between parent and child,” Pampers general manager Fama Francisco said. "We are thrilled to pay tribute to the beautiful role of songs — and in particular to the endearing role of the evening-time lullaby — by teaming up with Grammy winner and mom Jennifer Hudson to offer parents a contemporary, fresh take on a bedtime favorite. The joyful spirit of music offers moms just one more way to express love for their little ones and ease their transition into peaceful sleep.”

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