Puralube re-enters market
NEW YORK — Fera Pharmaceuticals on Wednesday announced the reintroduction of the nonprescription dry-eye remedy Puralube ophthalmic ointment due to demand for the product.
“Puralube is a product that fits perfectly with our eye care portfolio,” stated Frank DellaFera, president of Fera. “We are so pleased to make Puralube available again, giving patients, pharmacists and physicians a cost-effective and reliable treatment option for dry-eye symptoms.”
Fera is launching Puralube in a 3.5-g tube and a carton of 20 1-g tubes. It will be available through retail, wholesale and mail-order pharmacy, the company stated.
Alka-Seltzer kicks off Facebook contest
MORRISTOWN, N.J. — Bayer HealthCare on Wednesday launched the Said/Heard Mishaps contest on its Alka-Seltzer Facebook page. The contest gives entrants the opportunity to trade those miscommunication experiences that may have caused some gastrointestinal distress for a chance to win $5,000.
The Alka-Seltzer Facebook page features its iconic "Speedy" character, who kicked off the contest with his Facebook debut and a call to action for consumers to enter the Said/Heard Mishaps contest. Through Feb. 25, consumers can enter by visiting Facebook.com/AlkaSeltzerOriginal and sharing their funny miscommunications mishap.
The grand prize winner will receive a complimentary trip for two to New York City to star in an Alka-Seltzer online video featuring his or her entry. The online video will premiere on the Alka-Seltzer Facebook page and the winner also will receive a $5,000 cash prize.
As part of the brand’s new marketing campaign featuring the return and revitalization of Speedy, the contest replicates the recent Alka-Seltzer advertising campaign that features miscommunication spots, such as "College Acceptance" and "Promotion," while giving consumers direct engagement with Alka-Seltzer and reintroducing them to Speedy through the Facebook platform.
Medi-Ring introduces reusable Rx label
PHOENIX — A new consumer-oriented compliance tool was introduced by Medi-Ring on Tuesday.
The Medi-Ring reusable prescription label can be customized by the consumer to match prescription drugs to disease-state needs, the company said. The plastic Medi-Ring slips onto a prescription bottle, and the patient can write whatever he or she wants on it (e.g., “heart medicine” or “blood pressure”).
“[More than] 95% of dispensed medications today do not state what the medications are to be used for,” stated Frederick Hirth, founder of Medi-Ring. “This can be very confusing, especially for the elderly.”
The Medi-Ring’s suggested retail price ranges between $1.99 and $2.49 for a package of three, the company reported.