BEAUTY CARE

Puff’s goes eco-friendly by earning Forest Stewardship Council certification

BY Gisselle Gaitan

CINCINNATI — Procter & Gambled owned Puffs, is doing its part to ensure customers are choosing responsibly sourced facial tissue products. The company has strengthened its commitment to responsible forestry management by earning the Forest Stewardship Council (FSC) certification. The company also has partnered with the Rainforest Alliance, and will begin using this certified labeling on all tissue products. 

The Rainforest Alliance is an international non-profit organization that has worked around the world since 1987, to conserve forests and natural sources while advancing sustainable livelihoods. The Forest Stewardship Council is an independent non-profit organization promoting environmentally sound, socially beneficial and economically prosperous management of the world’s forests.

“To secure a future for our planet, P&G knows how critical it is to preserve our world’s forests. Our partnerships with Forest Stewardship Council and the Rainforest Alliance ensure that the tree fibers used in our products, like Puffs and Charmin, come from responsibly managed forests while still delivering the superior product experience our consumers expect,” Tonia Elrod, director, Family Care Communications & Sustainability, said. “By adding Puffs products to our roster of certified paper products alongside Charmin, it is our goal to continue to deliver on our commitments to responsible forestry.”

FSC and Rainforest Alliance Certified products will contain 100% virgin fiber sourced from responsibly managed sources. These seals also communicate to the consumer that the sustainable souring was certified to FSC standards by the Rainforest Alliance. 

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BEAUTY CARE

Men’s grooming leaps forward with MicroTouch SOLO

BY Gisselle Gaitan

WAYNE, N.J. — A new all-in-one razor has launched from MicroTouch, the maker of Tough Blade and MAX. The MicroTouch SOLO, the latest introduction from the company is an economically priced tool that combines razor, edger and trimmer functions together to tackle any kind of facial hair with effortless precision.

Unlike most razors, the SOLO shaves bi-directionally, in either up or down strokes. The three combs it contains, come with the ability to trim scruff or a beard in any way the user chooses. This shaving tool also edges precisely to give a clean, sharp edge to neck hair, sideburns, mustaches, goatees and more.

"We took a decade of learning from our razor and trimmer tools, and set out to create a single tool that can handle all of today's facial hair trends. SOLO lets men customize their look, their way, without breaking the bank," Andy Khubani, chief executive officer of Ideavillage Products Corp., and maker of MicroTouch, said. "And SOLO can be used anytime, anywhere because you don't need soap or water to get a fresh shave. It's truly revolutionary."

SOLO uses the finest German stainless-steel blades, housed on a pivoting head with a balanced and water-resistant handle for precision and contouring. It is also completely rechargeable and contains a battery life of 45 minutes. The razor is available for purchase at Amazon, Bed Bath and Beyond, CVS, Rite-Aid, Walgreens, Target and Walmart for the suggested retail price of $24.99. 

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100% Pure Cosmetics is the latest brand to partner with YouCam Makeup

BY Gisselle Gaitan

NEW YORK — Perfect Corp., the company behind the YouCam Makeup app, now has a natural beauty brand within its portfolio. It has been announced that 100% Pure Cosmetics – a brand that specializes in creating organic skin care products, free of harmful toxins; will be partnering with the AR-powered company to bring consumers livestreamed beauty broadcasts and virtual in-app try ons. 

“We are excited to partner with 100% Pure and expand our virtual product try-ons to incorporate the best natural beauty products on the market,” Alice H. Chang, CEO of Perfect Corp, said. “With the growing popularity of the natural beauty space, we are thrilled to offer YouCam users an extensive range of top product picks from 100% Pure to discover and experience organic beauty in a whole new way.”

To mark the launch, 100% Pure Cosmetics will hold three exclusive live shows within YouCam Makeup’s in-app live stream beauty network on Nov. 9, Nov. 27 and Dec. 14. It will be hosted by top beauty influencers featuring fall how-to’s, and sneak peak product reviews. 

“I am beyond thrilled 100% Pure is the first all-natural cosmetic brand to partner with YouCam. I know many users will be delightfully surprised to find our all-natural, fruit-pigmented cosmetics work just as well as – and in some instances better – than other top performing cosmetics on the market,” Susie Wang, founder of 100% Pure said.

YouCam Makeup previously announced partnerships with L’Oreal, Lancôme, Pixi Beauty, and award-winning makeup artist Robin Black

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