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Puffins adds gluten-free cereal to mix

BY Allison Cerra

PETALUMA, Calif. — Barbara’s Bakery is expanding its gluten-free cereal options with new Puffins multigrain cereal.

Puffins multigrain are made with whole grain pure oats, brown rice and corn pillows, and contain natural prebiotic fiber. What’s more, Puffins multigrain is free of artificial flavors, additives and preservatives.

The new addition marks the brand’s third gluten-free cereal portfolio, which includes Puffins honey rice and brown rice crisps.

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Tic Tac looks to cool down breath this summer

BY Allison Cerra

SOMERSET, N.J. — Tic Tac is kicking off summer with two new mint flavors.

New wild cherry and peach fusion Tic Tac mints are being supported with the brand’s Shake It Up summer campaign on Twitter, which includes a series of sweepstakes and more.

"With the new summer flavors, we hope to inspire consumers to change up their everyday routine and energize their summer," said Noah Szporn, category manager for Tic Tac mints at Ferrero U.S.A. "Sometimes everyone feels like they’re stuck in a rut, and our fun summer Shake It Up campaign is all about helping consumers break out of the mundane."

Wild cherry and peach fusion Tic Tac mints will be available at select drug, grocery and convenience stores.

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Mars Chocolate updates portfolio

BY Allison Cerra

HACKETTSTOWN, N.J. — Mars Chocolate North America has boosted its Dove and 3 Musketeers brands, the company announced.

Mars Chocolate recently sweetened up the ice cream aisle with new DoveBar peanut butter swirl ice cream with milk chocolate. The ice cream bar, which now is available in stores, retails for $4.09 per three-pack.

Mars Chocolate also said it recently reformulated its 3 Musketeers bar to feature a richer chocolate taste. The company will communicate the updated taste with a marketing approach that includes advertising, social media, coupons and in-store support. The updated 3 Musketeers chocolate made its debut last month.

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