Publix sets up Hurricane Sandy relief effort at the checkout
LAKELAND, Fla. — Publix on Thursday established a program to offer its customers and associates a way to directly assist those areas in the Northeast affected by Hurricane Sandy. Customers may donate any amount by adding it to their grocery totals when checking out at Publix registers. Collected money will be channeled through the American Red Cross and designated specifically for Hurricane Sandy disaster relief efforts.
“Our customers and associates have trusted Publix to react and help those affected by tragic circumstances,” stated Maria Brous, director of media and community relations. “This disaster to the Northeast hits close to home, as we have many customers whom reside in our operating areas during the winter months.”
Duracell offers power to New York, New Jersey following Sandy outages
BETHEL, Conn. — Procter & Gamble battery brand Duracell is assisting with post-Sandy relief efforts by bringing a little power to, coincidentally, Battery Park in New York.
The company set up its Power Forward Community Center in the lower Manhattan park — offering New Yorkers charging stations for mobile phones and devices, as well as computers with Internet access — and sent its Rapid Responder four-by-four truck, introduced just this year, straight to the streets of New York and New Jersey. Both the power-relief center and the Rapid Responder truck — which Duracell calls its "PowerForward Fleet" — are offering battery samples to help people power their radios and flashlights, and the truck is expected to make multiple stops throughout the Hoboken, N.J., area.
"We’re sending the power-relief center to Lower Manhattan because it’s a high concentration of people and one of the hardest-hit," said Duracell spokesman Win Sakdinan. "But there are some areas in New York and New Jersey that can’t be reached with that, and the Rapid Responder is more agile because it’s just a four-by-four."
The Bethel, Conn.-based company, which also felt the effects of the superstore, had a plan for battery shortages in stores as well: Its Mobile Command Center responds to retailers in need of restocking. However, many of the local retailers had in enough batteries in stock to render this unnecessary.
"You prepare as much as you can, but demand from consumers can be unpredictable," Sakdinan said.
For updates on the Rapid Responder truck’s upcoming locations and scheduling, visit Facebook.com/Duracell or follow @Duracell on Twitter.
Meijer offers toy discounts for holiday season
GRAND RAPIDS, Mich. – Meijer is offering discounts on more than 400 toys at stores and online in anticipation of the holiday season as many customers are likely to want to keep prices down, the Midwestern mass-merchandise chain said Thursday.
The chain also plans to release a holiday gift guide that includes 18 pages of toys and an online release of its list of its top 25 toys. The toy discounts include toys in “virtually every” category, ranging from action figures to educational toys.
“Meijer understands that our customers are continuing to keep a close eye on price tags this holiday season, which is why we’re once again offering price drops on a variety of the hottest toys,” Meijer toy merchandising manager Adam Whitney said.