BEAUTY CARE

Publicis Media named lead media agency globally for Coty

BY Michael Johnsen

NEW YORK – Coty last week appointed Publicis Media as its lead media agency globally. Publicis Media's Zenith will lead the assignment which will include the current Coty brands and P&G Specialty Beauty Business brand portfolio being acquired by Coty, with the transition expected to be completed in October of this year.

Publicis Media will work in close collaboration with Beamly, Coty's internal digital social and programmatic agency. The combined Coty assignment will span 16 markets, with Publicis Media responsible for strategy, trading, content and data and analytics for Coty whose brands include color cosmetics brands Rimmel and Sally Hansen, and fragrance brands Calvin Klein, Marc Jacobs and Davidoff, and post the merger will include leading cosmetics brands COVERGIRL and Max Factor, fragrance brands such as Hugo Boss and Gucci, and haircare brands such as Wella and Clairol.

Bringing together Coty and the P&G Specialty Beauty Business is expected to create one of the world's largest pure-play beauty companies with advertising and promotional spend estimated at well over $1 billlion and is expected to establish Coty as the global leader in fragrances, the second largest in salon professional products and the third largest in cosmetics.

"Zenith has been a trusted partner for Coty. We are excited to expand our partnership with them as we look to elevate the quality of our media while taking advantage of our new scale, as we strive to become over time a global industry leader by being a clear challenger in Beauty," stated Camillo Pane, CEO Designate, Coty.

"We are thrilled to broaden our partnership with Coty. It's a tremendous endorsement of our Publicis Media vision unveiled earlier this year and the transformative power of our capabilities, talent and collaborative approach to driving our clients' businesses forward," said Steve King, CEO, Publicis Media.
 

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U by Kotex launches 2 new products

BY David Salazar
DALLAS, Texas — Kimberly-Clark’s U by Kotex brand has rolled out two new feminine hygiene products. The company on Tuesday announced the introduction of the U by Kotex Security Ultra Thin Long Pads and the U by Kotex Security Ultra Thin Overnight Pads. 
 
The Ultra Thin Long Pads are designed to be extra slim with more length for heavy flow, the company said, noting that it uses its 3D Capture Core to quickly draw in and lock away moisture. It also features a unique wing shape for a secure fit. The overnight pads include an extra absorbent zone in the back to help stop leaks, and it has uniquely shaped wings to secure the pad during sleep. 
 
“The U by Kotex brand continues to innovate its products with women's needs in mind, so they can be the best version of themselves, whether they have their period or not,” said Lauren Kren, U by Kotex brand manager, Kimberly-Clark. “The introduction of these new products is just another opportunity to positively advance the way women think about and experience feminine care.”
 
The new products roll out as U by Kotex continues its multi-year U by Kotex Period Projects, each of which is inspired by women who share the brand’s passion for creating change. Drug Store News stopped into U by Kotex’s pop-up Period Shop in May. The company has also partnered with DoSomething.org for its Power to the Period national period products donation drive, which has seen more than 314,000 products donated so far. 
 

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Walgreens launches new skin care platform with telemedicine component

BY Michael Johnsen

DEERFIELD, Ill. – To help meet the growing need for skin care resources and accessible care and treatment, Walgreens on Monday introduced a new skin care answers platform available through Walgreens.com and the Walgreens mobile app.

The platform (Walgreens.com/skincareanswers) features informational resources and content, and will also enable visitors to obtain extended skin care, including the DermatologistOnCall teledermatology service available through Iagnosis, which offers online dermatology consultations with U.S.-based, board-certified specialists.

“More than 2 million people visit our digital channels each day, and this is another way we can help address access challenges by giving our customers more convenient channels and resources to meet their health care needs," stated Greg Orr, VP digital health, Walgreens.

The skin care platform includes:

  • DermatologistOnCall, the nation’s largest teledermatology-focused telehealth network offered by Iagnosis, for online dermatology scheduling and consultation;
  • Information about common skin conditions such as acne and eczema from content partner and the leading source of health care information, WebMD; and
  • Basic skin and product recommendations through Walgreens Pharmacy Chat, which offers live online chat conversations 24/7 with members of Walgreens pharmacy staff.

“This is another example of combining innovation and convenience to deliver tools and services that help deliver quality and affordable care to our customers anywhere, anytime,” said Harry Leider, Walgreens chief medical officer. “The teledermatology offering and collaboration is a natural extension of some of the services we already provide and can serve as a resource for screening and potential early diagnosis of a variety of skin conditions.”

Iagnosis’ DermatologistOnCall network of dermatology specialists can provide diagnoses and personalized treatment plans for more than 3,000 medical conditions affecting the skin, hair and nails, typically within 24 hours of the patient submitting their online visit. Patients who have created an online profile may upload photos of their skin condition via the private and secure platform, receive relevant answers to medical questions and select to receive care from a provider licensed in their state. The cost per online consultation is $59.

“We are very excited to announce this relationship with Walgreens, which has shown innovative leadership in embracing telehealth applications that deliver a high clinical quality standard to its customers,” said Dave Zynn, CEO Iagnosis. “Consistently, 98% of DermatologistOnCall patients say they’d recommend the service to a family member or friend, and we look forward to serving Walgreens customers as they look for solutions that support their health and well-being.”
 

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