HEALTH

ProPhase launches Cold-Eeze oral spray

BY Michael Johnsen

DOYLESTOWN, Pa. — ProPhase Labs on Tuesday launched the Cold-Eeze oral spray, which is formulated with zinc gluconate to help reduce the severity and duration of the common cold.

"Our Cold-Eeze oral spray is a new opportunity to provide relief to our consumers in a new delivery system," stated Ted Karkus, chairman and CEO of ProPhase. "Our lozenges have always been a leader in the over-the-counter cough-and-cold category, and we saw Cold-Eeze oral spray as the logical next step in offering our consumers variety and alternatives to the traditional lozenge to help them reduce the severity and duration of their colds."

Two sprays offer the same amount of cold remedy (active ingredient zinc gluconate) as one Cold-Eeze lozenge, the company stated.

Available in cherry and mint flavors, each 13.3-mg bottle contains at least 45 doses.

 


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Health Mart unveils new line of private-label products

BY Michael Johnsen

SAN FRANCISCO — Health Mart on Tuesday officially unveiled its Health Mart brand, a new line of private-label, over-the-counter products that will help place the Health Mart banner in America’s medicine cabinets.

The Health Mart private label will launch with diabetes products to coincide with National Diabetes Month.

“Health Mart pharmacies continue to be recognized by consumers as healthcare leaders; this is most recently exemplified by the franchise ranking highest in overall customer satisfaction among chain drug stores in the J.D. Power National Pharmacy Study,” stated Brian Tyler, president of McKesson U.S. Pharmaceutical. “The Health Mart private label will help our Health Mart pharmacists advance their relationships with customers with an affordable, high-quality line of over-the-counter health products.”

The distinctive Health Mart private-label package design features a white lab coat combined with the iconic mortar and pestle to reinforce the promise of personalized patient care that Health Mart customers receive.

Additional healthcare categories will be added regularly, with smoking-cessation and analgesics products scheduled to launch in January. The Health Mart private label will grow to include products for upper respiratory, baby care, first aid, personal diagnostics, skin care, vitamins, incontinence, eye and ear care, and digestive health categories.

According to Nielsen, private-label products are growing faster than branded products across most over-the-counter categories, with sales increasing 7% over the past year. Items for the Health Mart private label were selected through a careful analysis of the best-performing products as preferred by consumers. The new line provides Health Mart pharmacies the ability to offer high-quality products at retail prices as much as 20% to 40% less than national-brand varieties.


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Performance Health introduces single-use topical analgesic applicator

BY Michael Johnsen

AKRON, Ohio — Performance Health this summer expanded its Perform product family with the introduction of Perform Pain Relieving Singles. The single-use format provides the benefits of cold therapy in an innovative, no-touch, no-mess package that’s small enough to fit in a pocket.

“We are very excited to launch this truly innovative delivery mechanism to the topical analgesic category," stated Jennifer Bloomhuff, product manager Performance Health. "This is an ideal on-the-go solution to supplement our consumers’ current product usage. … It’s small enough to keep in a pocket or purse and can even be used mid activity, for example, while out on a run or a bike ride. The no-touch applicator pad keeps hands clean during use, which is important when you’re on the go. You no longer have to wait until you get home to treat pain; just hold, fold and apply.”

In addition to the new on-the-go singles, Perform Pain Reliever is a cold therapy muscle rub available in a gel, spray, and roll-on.


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