HEALTH

Promax consolidates into new HQ in Newport Beach

BY Michael Johnsen

LOS ANGELES Promax Nutrition on Thursday announced it has consolidated its Northern and Southern California offices into its new headquarters at Newport Beach, Calif.

“Southern California is the ideal hub for our company because the area strongly reflects our strong, active consumer who is health conscious and leads a healthy outdoor lifestyle,” stated vice president of marketing David Weinberg. “We couldn’t think of a better place for inspiration.”

Promax Nutrition distributes Promax Bar, a line of high-protein energy bars.

The company was purchased in 2006 by Marwit Capital, a private equity firm. Marwit’s goal was to add resources and develop new products in order to expand the Promax brand, as well as broaden its national distribution. In early 2007, a new management team was brought on board, including chief executive officer Tim Welch, Weinberg and health and fitness sales head Gregg Madsen.

The Touch Agency was also hired to handle the mass market division sales.

In September 2007, Promax launched the Promax Xpress line of vitamins and supplements in the form of taste-free, odorless and colorless powders.

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SinoFresh signs leter-of-intent with National Starch and Chemical

BY DSN STAFF

ENGLEWOOD, Fla. SinoFresh HealthCare earlier this week announced its non-binding letter-of-intent signed with National Starch and Chemical Co. to develop new versions of popular allergy-related over-the-counter medicines.

The company is targeting March 2008 for launch. 

The new products will utilize National Starch’s proprietary patented Proloc bio-adhesive technology to deliver the drug formulations. 

“In the United States, our current nasal spray has been aimed at helping the 37 million people who suffer from Chronic Sinusitis. By developing new and improved allergy-related formulations, we expect to help an additional 50 million people who suffer from allergies,” stated SinoFresh chief executive officer Charles Fust.

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Novartis introduces Canada’s Buckley’s cough medicine to U.S. market

BY Michael Johnsen

PARSIPPANY, N.J. Novartis is bringing Buckley’s, Canada’s No. 1 cough product—according to Information Resources, Inc. data for the 52 weeks ended Aug. 4—to the U.S. market. The brand will be introduced with two SKUs: a cough suppressant mixture and a chest congestion mixture that includes an expectorant.

Buckley’s point of differentiation is its bad taste with the slogan “It tastes awful. And it works.” The cough syrup is both sugar- and alcohol-free and includes camphor, Canadian fir balsam gum, pine needle oil and menthol.

To help generate interest in its U.S. debut, Novartis is sponsoring an online photo contest that invites people to post images of themselves tasting Buckley’s. The contest kicks off Nov. 5 and runs for one month. Entrants will have a chance to win an Alaskan Adventure vacation for two.

“There are two kinds of people in this world—those who what comfort when they are sick and those who want to get better,” stated Jose Rodriguez, Novartis Consumer Health vice president of marketing. “Buckley’s is for people who are focused on getting back to feeling like themsevels again quickly.”

According to Novartis, 65 percent of U.S. households purchased a cough remedy in the last year.

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