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Project 7 names VP marketing

BY Allison Cerra

COSTA MESA, Calif. — Project 7 has appointed Laura Wasser as its new VP marketing.

Prior to joining the company, Wasser worked at Hurley — a youth lifestyle brand rooted in surfing, skate, music and art — where she led all marketing strategy, development, and sales execution.

Project 7 is a cause-related company that makes everyday consumer goods that donates funds to seven areas of need when its products are purchased. The company currently has distribution in Walmart stores.

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SVP, general counsel at Coca-Cola to retire

BY Allison Cerra

ATLANTA — Coca-Cola on Thursday announced that Geoffrey Kelly will be retiring from his post as SVP and general counsel.

Kelly, who joined the company in 1970, will retire in February 2012. He has served in the role of SVP and general counsel since 2005.

Succeeding Kelly is Bernhard Goepelt, who will take on the role of SVP general counsel and chief legal counsel, effective immediately. Kelly will remain SVP during a transition period, Coca-Cola noted.

In related news, the beverage giant also announced that its board of directors has added former Chicago mayor Richard Daley to its team. In this capacity, Daley will serve on the company’s Committee on Directors and Corporate Governance. Daley currently serves as of counsel at Katten Muchin Rosenman LLP, an international law firm, and is the managing principal of Tur Partners LLC, an investment and advisory firm.

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Coca-Cola sets sights on sustainability with next-generation PlantBottle packaging solutions

BY Allison Cerra

ATLANTA — In an effort to support its long-term commitments through sustainable practices in sourcing and packaging supply, Coca-Cola has inked partnership agreements with three biotechnology companies to commercialize the brand’s PlantBottle packaging.

Agreements were signed with Virent, Gevo and Avantium after Coca-Cola’s research and development team and technical advisory board conducted a two-year analysis of different technologies.

“While the technology to make bio-based materials in a lab has been available for years, we believe Virent, Gevo and Avantium are companies that possess technologies that have high potential for creating them on a global commercial scale within the next few years,” Coca-Cola VP commercial product supply Rick Frazier said. “This is a significant R&D investment in packaging innovation and is the next step toward our vision of creating all of our plastic packaging from responsibly sourced plant-based materials.”

Since being introduced in 2009, more than 10 billion PlantBottle packages — made 100% from plant-based materials — have been distributed across 20 countries worldwide.

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chrissyecycle says:
Dec-15-2011 03:49 pm

E-Cycle Environmental commends Coke for trying to be sustainable with creating PlantBottle packaging. We hope that other major companies equivalent to Coke and how big they are start their own type of sustainable packaging. www.ecycleenvironmental.com

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