Progresso removes MSG from all Progresso soups
MINNEAPOLIS Progresso is following the health trend and removing monosodium glutamate (MSG) from its soups. It announced yesterday that already 26 are MSG-free, and the company will gradually remove the additive from all 80 of its soups.
MSG has been added to foods as a flavor enhancer for decades, has no nutritional value and has recently been surrounded by health concerns.
Campbell’s should be feeling the pressure at this point. Progresso is already the leader in the ready-to-eat soup category, and this new marketing move could reflect poorly on Campbell?s. More than 90 of its soups contain MSG, according to Kyle Duea, marketing manager for Progresso.
“More than 3 million consumers have moved to great tasting Progresso soups in just the last two years,” says Jerry Lynch, vice president of marketing for Progresso. “We’re going to continue to focus on innovation and new products to help grow this category for our retailers, and consumer can rest assured that we will continue to deliver the same high-quality and great taste that they have come to expect from Progresso.”
Meijer adds bulk groceries to its list of online shopping items
HOLLAND, Mich. Meijer grocery chain has announced the start of its Grocery By The Case bulk shopping program online.
More than 2,000 dry goods and groceries have been added to the Web site and free delivery is offered for orders over $150, the company has said.
Meijer said it is expanding its bulk offerings to better compete with bulk chain stores, such as Costco and Sam’s Club. It will offer a special discounted delivery charge to elderly customers every other Friday for $3.
Pringles creates customized snack cans in time for holidays
CINCINNATI You may find that Pringles replaced the candy in your stocking this season. Procter & Gamble launched a new application on the Pringles Web site Monday that allows visitors to personally design a Pringles can. Beginning Oct. 27, the company will donate $1 for every submitted creation to Children’s Miracle Network, a non-profit organization that raises money through U.S. and Canadian corporate partners and directly distributes its funds to participating hospitals.
The site allows Pringles fans to create their own background, choose one of the application’s many colors, gradients and pre-made templates or upload personal photos. Text can also be added. The designs can be saved to the site for all visitors to view and vote on, with the three categories being Funniest, Most Creative and Best Design. Print, wrap around the can and glue or tape where the ends meet for a customized can that can serve as a holiday cookie container, gift box or stocking stuffer.
“The Can Creator is a great opportunity for people to make a difference, said Children’s Miracle Network. “During the holidays, people are looking for ways to donate time or money to charitable causes, and Pringles has offered visitors the unique opportunity to easily give back.”
The money raised—up to $20,000—will be awarded on or before June 30, 2009.