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Program launched to raise awareness of depression among employers

BY Alaric DeArment

CANTON, Ohio — According to a study published 10 years ago, depression costs $44 billion per year in lost productivity, but a new program is designed to raise awareness about depression in the workforce and its effects on productivity.

The program, Right Direction, is sponsored by the American Psychiatric Foundation and Ohio-based employer coalition Employers Health. The sponsors hope the program — which they are launching Wednesday at the Employers Health 14th Annual Employer Symposium and presenting at the American Psychiatric Association’s annual meeting in San Francisco, which starts Saturday — will promote early recognition of symptoms and reduce the stigma surrounding mental illness. According to the Centers for Disease Control and Prevention, one-in-10 people have depression, while the Department of Health and Human Services estimates that only one-third of people with diagnosable mental health conditions seek care.

"Employee satisfaction and well-being are strongly linked to business success, which is just one of the many reasons it’s important to support those experiencing depression in the workplace," Employers Health director of programs and communications Marcas Miles said. "Right Direction is unique in that it goes beyond telling employers what they should do to actually providing them a step-by-step tool to de-stigmatize depression in the workplace and help employees function better both in and out of work."


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Acosta appoints two executives to CVS team

BY Alaric DeArment

NEW YORK — Acosta Sales and Marketing has appointed two new executives, the company said.

Patrick O’Reilly has been hired as VP and team leader for the company’s CVS team. O’Reilly previously spent 25 years working for Eastman Kodak as director of sales for the drug channel and CVS team leader and was also VP sales for the drug channel at Foster Grant International.

Kevin Downey has been hired as director of Acosta’s CVS team. He previously spent 25 years working for Mars North America and was the Mars CVS team leader.


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Kimberly-Clark launches Depend Guards and Shields for men

BY Michael Johnsen

DALLAS — Kimberly-Clark on Wednesday announced the launch of Depend Guards and Shields, two products specifically designed for men with light bladder leakage, along with tips and tools from former professional football star Tony Siragusa in a new program called Guard Your Manhood

"Historically, men with light bladder leakage have been ignored by the industry," stated Elizabeth Metz, Depend brand director, Kimberly-Clark. "As a result, many men have had to use products that were designed for women or look like they were. We see an opportunity to begin a conversation with these men to let them know they’re not alone, while educating and providing them with solutions designed just for men."

Many men don’t realize how common light bladder leakage is, but it’s often a side effect of prostate cancer treatment, the company noted. To help men "guard their manhood," Siragusa has joined Depend as a spokesman. In return for Siragusa’s involvement, Depend will donate $50,000 in his name to The V Foundation to help fund prostate cancer research. 

"I’m proud to team up with Depend to help men going through a tough time realize they don’t have to be embarrassed as a result of light bladder leakage," Siragusa said. "The Guard Your Manhood program is a manly way to let men know about solutions like new Depend Guards and Shields that will help them manage this common condition and it’s a great opportunity to support The V Foundation at the same time."


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