BEAUTY CARE

Professional by Nature’s Therapy looking at Q4 product launch

BY Antoinette Alexander

TAMPA, Fla. Professional by Nature’s Therapy is launching new hair care products for 2008.

New for the Professional collection is the HydraShine Color Complex Shampoo and Conditioner. The products are 100 percent free of sulfate and parabens. The products are also 100 percent vegan.

Also new is the HydraVolume Color Complex Shampoo and Conditioner, which was developed with the same parameters as HydraShine but is for those women seeking volume and movement.

The products are launching for the fourth quarter.

Now available in the Silkworks collection is the new Silk Creme finishing product. The lightweight formula promises to conceal split ends and enhance shine without weighting hair down.

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Milani gears up to launch 2009 product lines

BY Antoinette Alexander

LOS ANGELES Milani Cosmetics is gearing up for 2009 with a string of launches for lips, face and eyes.

For lips is the new Pretty Pair lipstick and lip gloss combo pack. The matched lipstick and lip gloss are packaged in a compact with a slide-out mirror for beauty mavens on the go.

Also for lips is the new Buzz Worthy lip gloss, which is infused with such ingredients as honey and pomegranate. This new collection is replacing the Glossy Tube lip gloss.

There’s also the new Lip Mixer. The lip gloss has three parts that, when applied to lips, adds dramatic color. The color, shine and shimmer lip gloss has reflective pearls, high shine polymers and conditioning color.

For face is the new Milani Minerals Veil Foundation in an airless pump format.

For eyes, Milani is launched a limited edition collection of its Runway Eyes eyeshadows that is expected to hit shelves around November or December.

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Bibb signed as latest Revlon brand ambassador

BY Antoinette Alexander

NEW YORK Revlon has signed rising star Leslie Bibb as its newest brand ambassador, joining Elaine Irwin-Mellencamp and Marina Theiss who currently represent the Almay brand worldwide.

Bibb will be the face of new and existing cosmetics collections and will appear in global multi-media campaigns that include television, print, in-store and Internet placements.

“One of the entertainment industry’s brightest young stars, Leslie will bring her classic beauty, ease and accessibility to a variety of different campaigns,” stated David Kennedy, president and chief executive officer of Revlon. “Her vivacious spirit is a perfect fit for the brand.”

Bibb was discovered in 1990 on the “Oprah Winfrey Show” during a nationwide modeling search with the Elite Modeling Agency. After spending subsequent years modeling around the world, she began her acting career and has been featured in such television shows as ER and Popular. Her film roles include “Talladega Nights: The Ballad of Ricky Bobby” and, more recently, this summer’s “Iron Man.” Her next film will be “Confessions of a Shopaholic.”

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