ProEven total dark spot corrector arriving this May
NEW YORK — French skin care brand Vichy Labs will launch in May its new ProEven total dark spot corrector, a formula with DeeperCell-concentrate designed to help address dark spots and uneven skin tone.
ProEven total dark spot corrector is a daily face product that utilizes a dual-action formula featuring the exclusive DeeperCell-concentrate — a combination of vitamin C, E and LHA, a derivative of salicylic acid with regenerative and exfoliating properties, to act on all surface layers of the skin. Together, the formulation helps combat the appearance of dark spots and uneven skin tone in all ethnicities.
ProEven total dark spot corrector is designed to offer both immediate and long-term results. The texture formulated with micro pearl and titanium is designed to deliver a more luminous, radiant complexion instantly, and the moisturizing base provides 24-hour hydration, the company stated. In a clinical trial, 100% of users saw more luminous skin, and 95% saw a reduction in the color and intensity of dark spots.
ProEven total dark spot corrector ($42.50) was tested on sensitive skin and is paraben-free, allergy-tested and does not include hydroquinone. The product launches in May at select CVS/pharmacy, Duane Reade and Walgreens locations.
Dove encourages women to ‘go sleeveless’ with new deodorant
ENGLEWOOD CLIFFS, N.J. — A recent study found that nearly 100% of women think their underarms are unattractive, while more than half said that the condition on their underarms impacts their wardrobe choices. In response to this, Unilever is looking to help women "go sleeveless" with confidence with the launch of its new Dove Ultimate Go Sleeveless deodorant.
The new collection features a tri-moisturizing system that includes an occlusive layer, humectant and moisturizers, which together promise to prevent moisture loss. The moisturizers are infused with vitamins E and F from natural sunflower oil, known to care for and condition delicate underarm skin, the company stated. In addition to the tri-moisturizing system, the formula also contains Dove translucent moisturizers, which help to prevent the formation of white marks on clothing.
The new Dove Ultimate Go Sleeveless is designed to provide softer, smoother underarms in five days. It also provides 24-hour odor and wetness protection. The suggested retail price is $3.89 to $4.88.
The "Go Sleeveless: Uncovering Underarms" study was conducted online by Unilever, Omnibus and TNS Research International among 534 women ages 18 to 64 years.
To support the launch, the Dove brand has tapped "Gossip Girl" actress Jessica Szohr to host the online Dove Go Sleeveless fashion challenge, which kicks off April 4. Using a Facebook application, women can design their own sleeveless top for a chance to get their design made to wear or to win a grand prize of a $5,000 New York City shopping trip with Szohr.
Entries for the Dove Go Sleeveless fashion challenge will be accepted April 4 through May 27. For more information, visit DoveGoSleeveless.com.
SheaMoisture coming to Walgreens
AMITYVILLE, N.Y. — Sundial has announced that Walgreens has become the exclusive national drug store retail partner for its SheaMoisture hair care line and will carry the products on shelf and online, beginning April 1.
"We are very excited to launch our newest collection at Walgreens," stated Richelieu Dennis, founder and CEO of Sundial Creations, maker of SheaMoisture. "They have been a key partner in the growth of our business and we are enthusiastic about bringing organic hair care products to such a broad consumer base."
The SheaMoisture hair care line consists of shampoos, conditioners and styling aids available in four varieties: Raw shea and argan oil, coconut and hibiscus, yucca and baobab, and African black soap. This launch also includes two new hair kits — the curl and shine kit and the repair and transition kit — that contain travel-sized versions of the coconut and hibiscus and the raw shea hair collection.
All SheaMoisture products are cruelty-free and never contain parabens, phthalates, paraffin, formaldehyde, mineral oil, animal ingredients or synthetic fragrance.
There are several programs in place to support the launch, including a beauty adviser-based program, a social networking strategy, store-level sampling and demo stations.