BEAUTY CARE

Product innovation pushes depilatories toward growth

BY Antoinette Alexander

Depilatories continue to enjoy strong growth, thanks in large part to product innovation and new entrants to the segment.

According to data from SymphonyIRI Group, a Chicago-based market research firm, sales of depilatories rose about 13% for the 12 weeks ended Oct. 7 at total U.S. multi-outlets, which covers supermarkets, drug stores, mass-market retailers (including Walmart), military commissaries, and select club and dollar retail chains.

The shining star, according to SymphonyIRI Group sales data, is Olay, which experienced a gain of more than 680%. In the second half of 2011, Olay introduced its first system to remove unwanted facial hair. The Olay Smooth Finish Facial Hair Removal Duo is a two-step system to remove fine to medium unwanted facial hair on the upper lip and jaw line, while minimizing irritation.

According to a 2010 Olay global survey of 6,600 women, 85% of women remove facial hair occasionally, and they are as concerned about unwanted facial hair as they are about fine lines and wrinkles.

Meanwhile, Nad’s is looking to snap up some sales with its new Nose Wax for men and women. The DIY wax system is positioned as the world’s first nose wax.

 

 

The article above is part of the DSN Category Review Series. For the complete Skin Care Sell-Through Report, including extensive charts, data and more analysis, click here.

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BEAUTY CARE

Widespread acne drives sales of treatments

BY Antoinette Alexander

With some 40 million to 50 million people in the United States battling acne, it is no surprise that sales of acne treatments continue to be on the rise.

According to data from SymphonyIRI Group, a Chicago-based market research firm, sales of acne treatments rose 0.24% for the 12 weeks ended Oct. 7 at total U.S. multi-outlets, which covers supermarkets, drug stores, mass market retailers (including Walmart), military commissaries, and select club and dollar retail chains.

Going forward, sales of acne treatments will likely see continued growth as manufacturers bring new products to market, and consumers continue to battle the most common skin disorder in the
United States.

 

 

The article above is part of the DSN Category Review Series. For the complete Skin Care Sell-Through Report, including extensive charts, data and more analysis, click here.

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BEAUTY CARE

Men’s hair coloring, shaving sales increase

BY Antoinette Alexander

The beauty segment continues to celebrate the success of several stars, including nail polish, and men’s grooming is no exception. In fact, industry eyes are once again zeroing in on this vibrant category, as sales enjoy an uptick in such segments as men’s hair coloring and grooming/shaving.

According to data provided by SymphonyIRI Group, a Chicago-based market research firm, sales of men’s hair color for the 52 weeks ended Oct. 7 at total U.S. multi-outlets — which covers supermarkets, drug stores, mass market retailers (including Walmart), military commissaries and select club and dollar retail chains — rose nearly 3%.

Taking the top three spots, according to SymphonyIRI Group data, is Just For Men, including the brand’s Just For Men Autostop. Just For Men Autostop aims to simplify the hair coloring process
by combining everything needed into one tube. There is no need to mix any components.

The men’s grooming market, however, is still marginally skewed to men’s shave, and that is further evidenced by the robust growth of the grooming/shaving segment.

According to SymphonyIRI Group data, sales of grooming/shaving scissors for the same 52-week period rose a healthy 14%, fueled in part by strong sales of the Remington Pivot & Flex. Also helping to grow the segment, Gillette unveiled earlier this year its precision styling tool for men with facial hair. Dubbed the Gillette Fusion ProGlide Styler, it combines Braun’s trimming technology with Gillette’s blade technology to master a facial hairstyle with ease.

 

 

The article above is part of the DSN Category Review Series. For the complete Men’s Grooming Buy-In Report, including extensive charts, data and more analysis, click here.

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