BEAUTY CARE

Procter & Gamble launches tween oral care line

BY Antoinette Alexander

CINCINNATI Procter & Gamble is targeting the tween market with the launch of its new Crest and Oral-B Pro-Health For Me, the first and only complete line of oral care products designed for children eight years of age and older, according to the company.

The products were created to protect the areas dentists check in children, and are in flavors and designs that older children will like, in order to help ease the battle of the brush.

Tooth decay still is recognized as the most common chronic disease affecting children in the United States, and 51 million hours of school are lost each year due to dental-related illnesses, P&G stated. Furthermore, 1-out-of-4 parents surveyed in America said his or her kids do a “fair” or “poor” job of taking care of their own mouths, teeth and gums. Among these parents, 70% stated their kids avoid brushing, and 80% stated that their kids avoid flossing.

“Camp Rock 2” and “Step Up 3D” actress Alyson Stoner and her mom, LuAnne, understand that an open line of communication is crucial for parents and kids to develop lifelong healthy routines. They’ve partnered with Crest and Oral-B Pro-Health For Me to help other families work together to make healthy decisions, especially when it comes to oral health.

The Pro-Health For Me line consists of toothbrushes that are just the right size for older children, toothpaste and rinse flavors designed for tweens, and floss picks that are easy to use and less messy — all in unique packaging that’s cool enough for kids 8 years and older.

The Pro-Health For Me product line includes:

  • Oral-B Pulsar Pro-Health For Me vibrating toothbrush, which features gentle, vibrating bristles that help break up plaque between teeth for a deep clean and a pressure-sensitive split head that adjusts to the contours of kids’ teeth;
  • Oral-B Pro-Health For Me CrossAction toothbrush, which features a combination of CrissCross bristles and a Power Tip to reach and clean between the sensitive gaps that children 8 to 12 years old experience;
  • Crest Pro-Health For Me fluoride anticavity toothpaste, which helps to fight cavities, strengthens enamel and freshens breath within a Minty Breeze flavor;
  • Crest Pro-Health For Me anticavity fluoride rinse, which reaches areas where children may have missed brushing and helps fight cavities for healthy teeth, all without the burn of alcohol; and
  • Oral-B Pro-Health For Me floss picks, which are easy to use for a more complete clean versus brushing alone.

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NPD: Makeup with skin care benefits is of interest to most women

BY Antoinette Alexander

PORT WASHINGTON, N.Y. Overall makeup usage may be down, but makeup products with a skin care benefit continue to be of interest among women, according to a recent study by market research company the NPD Group.

Overall usage of makeup products among 18- to 64-year-old women is down five percentage points in 2010, relative to 2008.  Among women who do wear makeup, a growing number (up 1%, equivalent to about an estimated additional one million women, based on projected population taken from the U.S. Census) are wearing only one makeup product per given day, according to beauty industry trends highlighted in NPD’s newly updated study, Makeup In-Depth Consumer Report.

But while overall makeup usage is down, an area of growing interest is makeup products with skin care benefits. According to NPD, nearly 9-out-of-10 (86%) makeup users have used a makeup product that contains a skin care benefit in the past year.

According to the report, moisturizing (54%) and SPF protection (51%) are the most cited skin care benefits that the makeup products women used contained. These were followed by oil-free/won?t clog the pores (32%), reduces wrinkles/fine lines (30%) and natural/mineral-based (27%).

About 6-out-of-10 women who used makeup with skin care benefits are using these types of makeup products in addition to using skin care products with the same benefits. Nearly 2-out-of-5 women are using makeup products with skin care benefits instead of skin care products with the same benefits.

“As consumers seek to simplify their beauty routines, the opportunity is ripe for products that provide the benefits of both the makeup and skin care categories. Over the past few years a greater number of makeup products are incorporating skin care benefits that consumers would previously seek to get from a skin care product. From protective benefits to increasingly advanced anti-aging ingredients to the more specialized focus of anti-acne and redness reduction benefits, more and more makeup manufacturers are offering consumers a wider variety of skincare options today,” stated Karen Grant, VP and global industry analyst for NPD.

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Report: Nailtini to launch ‘Mad Men’-inspired line

BY Antoinette Alexander

NEW YORK “Mad Men” designer Janie Bryant reportedly has teamed up with nail polish company Nailtini to develop a limited edition “Mad Men” nail polish collection for the fall.

The $14 nail polishes are expected to be sold in CVS’ Beauty 360 stores and Duane Reade’s “Look Boutique” locations in the fall, according to published reports.

The four polish shades — gold, platinum, iridescent and brown — are inspired by the fabrics worn by the ladies on “Mad Men.”

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