BEAUTY CARE

Procter & Gamble launches tween oral care line

BY Antoinette Alexander

CINCINNATI Procter & Gamble is targeting the tween market with the launch of its new Crest and Oral-B Pro-Health For Me, the first and only complete line of oral care products designed for children eight years of age and older, according to the company.

The products were created to protect the areas dentists check in children, and are in flavors and designs that older children will like, in order to help ease the battle of the brush.

Tooth decay still is recognized as the most common chronic disease affecting children in the United States, and 51 million hours of school are lost each year due to dental-related illnesses, P&G stated. Furthermore, 1-out-of-4 parents surveyed in America said his or her kids do a “fair” or “poor” job of taking care of their own mouths, teeth and gums. Among these parents, 70% stated their kids avoid brushing, and 80% stated that their kids avoid flossing.

“Camp Rock 2” and “Step Up 3D” actress Alyson Stoner and her mom, LuAnne, understand that an open line of communication is crucial for parents and kids to develop lifelong healthy routines. They’ve partnered with Crest and Oral-B Pro-Health For Me to help other families work together to make healthy decisions, especially when it comes to oral health.

The Pro-Health For Me line consists of toothbrushes that are just the right size for older children, toothpaste and rinse flavors designed for tweens, and floss picks that are easy to use and less messy — all in unique packaging that’s cool enough for kids 8 years and older.

The Pro-Health For Me product line includes:

  • Oral-B Pulsar Pro-Health For Me vibrating toothbrush, which features gentle, vibrating bristles that help break up plaque between teeth for a deep clean and a pressure-sensitive split head that adjusts to the contours of kids’ teeth;
  • Oral-B Pro-Health For Me CrossAction toothbrush, which features a combination of CrissCross bristles and a Power Tip to reach and clean between the sensitive gaps that children 8 to 12 years old experience;
  • Crest Pro-Health For Me fluoride anticavity toothpaste, which helps to fight cavities, strengthens enamel and freshens breath within a Minty Breeze flavor;
  • Crest Pro-Health For Me anticavity fluoride rinse, which reaches areas where children may have missed brushing and helps fight cavities for healthy teeth, all without the burn of alcohol; and
  • Oral-B Pro-Health For Me floss picks, which are easy to use for a more complete clean versus brushing alone.

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Report: Nailtini to launch ‘Mad Men’-inspired line

BY Antoinette Alexander

NEW YORK “Mad Men” designer Janie Bryant reportedly has teamed up with nail polish company Nailtini to develop a limited edition “Mad Men” nail polish collection for the fall.

The $14 nail polishes are expected to be sold in CVS’ Beauty 360 stores and Duane Reade’s “Look Boutique” locations in the fall, according to published reports.

The four polish shades — gold, platinum, iridescent and brown — are inspired by the fabrics worn by the ladies on “Mad Men.”

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Kroger’s private-label brand Mirra expands

BY Antoinette Alexander

CINCINNATI Kroger recently introduced its private-label and beauty care brand Mirra, and according to an Associated Press report, has more than doubled its number of store-brand beauty items. The retailer also plans to launch additional items this fall and next year.

As reported in March by Drug Store News, Kroger’s Mirra brand is geared toward “family-focused women seeking effortless beauty.” Mirra combines natural ingredients with the latest science to meet three different needs: Daily – routine personal care; Renew – a rejuvenating time out; and Inspire – quick transformations for a night out. The collection includes products for hair, skin and body.

The grocer currently offers more than 20,000 store-brand items, with fewer than 100 being under the Mirra brand, the AP reported. That number, however, is up from 41 three months ago. Kroger CEO David Dillon has identified health and beauty as an underdeveloped area among it store brands, the AP reported.

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