BEAUTY CARE

Proactiv gets new face: Pop star Justin Bieber

BY Antoinette Alexander

PALM DESERT, Calif. Acne-fighting system Proactiv has tapped pop star Justin Bieber to be its newest spokesperson for the brand.

The Canadian-born YouTube sensation joins a line-up of celebrity spokespeople, including music artists Katy Perry and Avril Lavigne, actresses Jenna Fischer and Jennifer Love Hewitt and singer and professional dancer-actress Julianne Hough.

As a spokesperson, Bieber will talk to teens about being proactive about acne and skin care to prevent breakouts as part of the brand’s marketing campaign. He also will raise awareness for Pencils of Promise, a nonprofit organization started less than two years ago to build schools and increase educational opportunities in less fortunate communities around the world.

Former acne sufferers and dermatologists Katie Rodan, M.D. and Kathy Fields, M.D. developed Proactiv, which is sold direct to consumers. The brand is celebrating its 15th anniversary in 2010.

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N.Y.C. New York Color launches ‘berry’ cool line

BY Antoinette Alexander

NEW YORK N.Y.C. New York Color, a Coty beauty brand, is getting ready for fall with its new limited edition Berry Blossom color collection that includes products for lips, eyes, face and nails.

The collection includes:

  • Rose lip gloss ($2.99): This product provides the coverage of a lipstick with the shine of a gloss with lush berry lip shades embossed with a rose pattern. Available shades: Rose kiss and peony kiss.
  • Lippin’ Large lip plumper ($3.99): This lip enhancer promises to provide noticeably, fuller, plumper lips instantly with the lip-enhancing effects of cinnamon and ginger. It also is infused with vitamin E to keep lips smooth and soft. Available shades: Pink Tu-Lip and mulberry.
  • IndividualEyes custom compact ($4.99): This coordinated shadow collection is designed to intensify and enhance eye color with a berry-inspired palette. Each of the four shades can be worn alone or blended to create a multitude of looks for day or evening. It is enriched with vitamins A and E and green tea extract. The kit includes one primer to prevent eye color from fading; four textured shadows to highlight, contour and define eyes; one illuminator to add dramatic highlight to the brow bone; one double-ended applicator; and step-by-step instructions on how to create several looks. Available shade: Berry Bloom.
  • Eye Dust loose powder ($2.99): This blendable powder creates intense, smoky eyes. The concentrated, silky color glides on with a roller ball for a mess-free application. Use a small amount to create a subtle wash of color or more for an intense look. Available shades: Sparkling rose and wild orchid.
  • Cheek Glow blush ($2.99): This oil-free blush is formulated with natural oil-absorbing ingredients to help control shine without clogging pores. Calendula extract helps soften skin and allows it to breathe, while oat flower soothes skin and rice starch absorbs oil. Available shades: Rose and cherry blossom.
  • In A New York Minute quick dry nail polish ($1.99): Infused with a hint of shimmer to add depth and shine, this quick-dry nail enamel features a unique flat brush to produce the ultimate lacquer effect. Minerals like magnesium, iron, calcium and copper provider strengthening benefits, as the formula boosts shine and speeds drying time. Available shades: Peony and mulberry frost.

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New Listerine Zero hits retail shelves

BY Antoinette Alexander

NEW YORK Oral care brand Listerine, by Johnson & Johnson Healthcare Products division of McNeil-PPC, has introduced its new Listerine Zero mouthwash.

Listerine Zero, available at retail as of August, is designed to have a less intense flavor and is alcohol-free. Like the original Listerine Antiseptic, Listerine Zero contains four essential oils for a cleaner, fresher mouth and promises to kill millions of bad breath germs on contact.

Listerine Zero is available in clean mint and has a suggested retail price ranging from $3.89 to $8.49.

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