Private-label purchases will forge ahead as economy changes, study finds
NEW YORK Private-label purchases and loyalty likely will continue, according to a study conducted on behalf of the Private Label Manufacturers Association.
According to PLMA’s latest nationwide poll of main household grocery shoppers, “Store Brands & The Economy: Are Shoppers Ready to Start Spending Again?” — conducted by GfK Custom Research North America — found that 63% of shoppers have changed their food buying habits as a result of economic conditions. Of these shoppers, fully two-thirds report that they are purchasing private label products in categories where they used to buy only national brand items. What’s more, 8-of-10 respondents said they will be buying more store-brand products in categories where they previously only purchased the national brand product once the economy returns to normal.
While 1-of-every-5 shoppers believe the economy is improving, the importance of a food’s nutritional value remains high. Nearly two-thirds (65%) of those surveyed are satisfied that product labeling for both store brands and national brands provide them with sufficient information to make decisions about which food products to buy.
Kraft Foods brings hunger awareness to employees
NORTHFIELD Kraft Foods is educating its employees and inspiring action in the fight against hunger with a photo exhibit.
The exhibit of photographs, taken by photographer Michael Nye, depict Americans who don’t have adequate access to food. Nye’s searing black-and-white photographs of people who have been affected by hunger are from a traveling exhibit called About Hunger & Resilience (michaelnye.org), which also features audio recordings of the subjects describing how hunger has affected their lives. Nye, a former lawyer, spent five years traveling throughout the United States to document these stories.
Nicole Robinson, director of corporate community involvement at Kraft Foods, heard about Nye’s work on the NPR program “All Things Considered.”
“Listening to Mr. Nye talk about putting a human face on the hunger issue was very moving,” said Robinson. “I realized this is exactly the same message that we convey in our communities through our volunteer work.”
This exhibit is just one way Kraft Foods raises awareness and takes action in the fight against hunger. In October, the company will launch its second annual “Delicious Difference Week” initiative in which more than 14,000 employees in 50 countries around the world will partner with local food relief programs to deliver food and other services to people in need.
Schnucks gets gluten-free with Beck’s
ST. LOUIS Supermarket chain Schnuck Markets is hoping to target gluten-intolerant customers through a new partnership.
Schnucks announced Monday that it would work with Ellisville, Mo.-based Beck’s Gluten Free to provide fresh and prepared gluten-free foods to customers at 13 of its stores in the St. Louis area. Customers can order the food by phone or through the websites of Schnucks and Beck’s, and pick it up the next day.
“Thanks to our new partnership with Beck’s, we are now able to extend our selection of national and private brand products that carry the ‘gluten free’ label to include fresh baked goods and prepared foods,” Schnucks director of marketing services Larry Maggio said.