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Private-label purchases will forge ahead as economy changes, study finds

BY Allison Cerra

NEW YORK Private-label purchases and loyalty likely will continue, according to a study conducted on behalf of the Private Label Manufacturers Association.

According to PLMA’s latest nationwide poll of main household grocery shoppers, “Store Brands & The Economy: Are Shoppers Ready to Start Spending Again?” — conducted by GfK Custom Research North America — found that 63% of shoppers have changed their food buying habits as a result of economic conditions. Of these shoppers, fully two-thirds report that they are purchasing private label products in categories where they used to buy only national brand items. What’s more, 8-of-10 respondents said they will be buying more store-brand products in categories where they previously only purchased the national brand product once the economy returns to normal.

While 1-of-every-5 shoppers believe the economy is improving, the importance of a food’s nutritional value remains high. Nearly two-thirds (65%) of those surveyed are satisfied that product labeling for both store brands and national brands provide them with sufficient information to make decisions about which food products to buy.

Click here to download the full report.

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Kraft Foods brings hunger awareness to employees

BY Allison Cerra

NORTHFIELD Kraft Foods is educating its employees and inspiring action in the fight against hunger with a photo exhibit.

The exhibit of photographs, taken by photographer Michael Nye, depict Americans who don’t have adequate access to food. Nye’s searing black-and-white photographs of people who have been affected by hunger are from a traveling exhibit called About Hunger & Resilience (michaelnye.org), which also features audio recordings of the subjects describing how hunger has affected their lives. Nye, a former lawyer, spent five years traveling throughout the United States to document these stories.

Nicole Robinson, director of corporate community involvement at Kraft Foods, heard about Nye’s work on the NPR program “All Things Considered.”

“Listening to Mr. Nye talk about putting a human face on the hunger issue was very moving,” said Robinson.  “I realized this is exactly the same message that we convey in our communities through our volunteer work.”

This exhibit is just one way Kraft Foods raises awareness and takes action in the fight against hunger. In October, the company will launch its second annual “Delicious Difference Week” initiative in which more than 14,000 employees in 50 countries around the world will partner with local food relief programs to deliver food and other services to people in need.

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Perdue introduces whole grain breaded chicken line

BY Allison Cerra

SALISBURY, Md. Perdue Farms has introduced a new line of frozen chicken products that are breaded with whole grains.

New to the Perdue brand are whole grain breaded chicken breast nuggets, whole grain breaded chicken breast strips and whole grain breaded chicken breast tenders.

The suggested retail price is $6.99 for the whole grain breaded chicken breast nuggets and tenders (29-oz. bag) and $9.49 for the Perdue whole grain breaded chicken breast strips  (25-oz. bag).

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