BEAUTY CARE

Private equity firm acquires majority stake in Japonesque

BY Antoinette Alexander

SAN FRANCISCO — Private equity firm San Francisco Equity Partners has acquired a majority stake in beauty company Japonesque.  

“We were seeking a partner to help Japonesque fully capitalize on the recent expansion of our distribution channels and the increasing demand for our beauty program. Given SFEP's proven track record of working with consumer growth companies at a similar stage of development such as Method Home, Yes To, and ICU Eyewear, they were an obvious choice for Japonesque,” stated Karen McKay, president and CEO of Japonesque.

“Japonesque has experienced tremendous growth over recent years,” added Scott Potter, managing partner at San Francisco Equity Partners. “Karen and Japonesque are recognized leaders in the beauty category and we look forward to providing Karen with the financial, strategic and operational support to capture the exponential growth opportunities in front of the company.”

Japonesque’s beauty products are inspired by the professional makeup tools used in Kabuki theatre in Japan. Japonesque’s product line includes makeup brushes, eyelash curlers, tweezers, makeup cases and other beauty accessories. The company has recently launched into color cosmetics. Japonesque products can be found at retailers in the prestige beauty, drug, and mass channels.

 

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Emerson Group builds for the future with executive moves

BY Michael Johnsen

WAYNE, Pa. — The Emerson Group on Thursday welcomed Roger Gravitte, who managed Novartis' over-the-counter portfolio of products, and Bob Nordman, who served as Bayer Consumer Healthcare's director of sales for the Target team, to the company. In addition, long-time Emerson veterans Marilynn Martin and Rick Wellinger were promoted to new roles within the company. 
 
Gravitte will join The Emerson Group on June 1 as COO reporting to Scott Emerson, corporate president, chairman and CEO for Emerson. Gravitte will lead the company's marketing, logistics and Consulting capabilities, working in Emerson's corporate offices in Philadelphia, Emerson announced in an email to clients on Wednesday.

"Roger brings 30 years of leadership and industry experience," Emerson wrote. "He is currently operating unit head/general manager of Novartis Consumer Health in the United Kingdom and Ireland. Prior to this role, he was head of sales for Novartis OTC, Americas. In 2011, as general manager of Genomma Lab, US, he helped build them into the $100 million U.S. operation they are today. He started his CPG career in 1985 with Wyeth Consumer Healthcare after graduating from the University of Tennessee," he noted. "We are privileged to have Roger, his wife Barbara, and sons, Ross and Kyle, join the Emerson family."

 
Nordman will join the Emerson Group effective April 1. With 38 years of CPG experience, Nordman has been named Emerson Group's Target team leader with primary sales responsiblity in OTC and nutrition. Nordman lives in Minneapolis with his wife Polly and holds a BS degree from the University of Iowa.
 
Martin, Emerson senior partner, joined the Emerson Group in 1998 as a partner and managed the company's Western U.S. sales. "As part of our plan for the future, Marilynn will develop and head/lead our new Special Markets and Natural Channel expansion and cross over brands from mass," Emerson announced. Her responsibility will include the natural channel, consumable initiatives and multi-cultural/alternative segment brands. She will continue to work on specialty and pioneering businesses at Target outside of Emerson's national categories and segments and will report directly to Emerson. 
 
Wellinger began his career with the Emerson Group in 1997 as Central U.S. Manager. "Over the past 15 years he has built and lead our team at Walgreens," Emerson said. "In 2008, Rick became president of The Emerson Group. His leadership and passion for our business has been instrumental in growing our company to almost $2 billion in sales," Emerson added. In addition to his current responsibilities as president, Wellinger will become chairman of the Emerson Group executive committee, and along with this role, he will Chair Emerson's most valued partner board.
 
"I am very excited to announce the above additions," Emerson concluded. "There will be more to come in the future. We are on our path of growth and development to better our people’s careers and assist our clients and their brands."
 
 

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Australian tooth whitening brand hits the U.S.

BY Antoinette Alexander

NEW YORK — White Glo, a leading tooth whitening brand in Australia, has now debuted in the United States.

The White Glo line is comprised of three toothpastes to address different lifestyle factors that can cause staining and discoloration. All of the products are peroxide-free and use micro-polishing particles — a proprietary, low-abrasion blend of natural ingredients, such as calcium carbonate, silica and titanium dioxide — to lift stains, in tandem with the X-Action Whitening Toothbrush included free in each pack. The anti-stain brush has extra-condensed bristles and a suction cup handle for hygienic upright storage between uses.  As a bonus, each carton also contains a pocket-sized pack of dental flosser picks, creating a total at-home oral care system for $5.99 per pack.

The White Glo products include White Glo Professional Choice Extra Strength Whitening Toothpaste, White Glo Coffee & Tea Drinkers Formula, White Glo Smokers Formula and White Glo 2-in-1 with Mouthwash. There’s also the White Glo Express Whitening System that features a mouth tray and gel system for $19.99.
 

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