BEAUTY CARE

Pritchard appointed P&G global marketing officer

BY Antoinette Alexander

CINCINNATI Procter & Gamble has announced a string of organizational moves, including the appointment of Marc Pritchard as global marketing officer, effective Aug. 1.

Pritchard, currently president of strategy, productivity and growth, succeeds James Stengel, who will retire Oct. 31 after 25 years of service. Until his retirement, Stengel will work on special projects and the transition, continuing to report to Robert McDonald, chief operating officer.

“Jim Stengel has reinvigorated P&G’s marketing function and strengthened P&G’s capability as one of the world’s leading brand builders,” stated A.G. Lafley. P&G’s chairman of the board and chief executive officer. “Jim has helped change the way P&G markets our brands by challenging traditional marketing models and setting new standards for P&G marketing rooted in deep consumer understanding.”

Commenting on Pritchard’s appointment, Lafley stated, “Marc Pritchard is the right leader at the right time to take P&G marketing into the future. He’s a committed brand builder with more than 25 years experience and a proven track record of leadership results. He’s worked side-by-side with Jim Stengel for the past two years to strengthen P&G’s brand-building capability and his deep knowledge and experience in branding, innovation and go-to-market capability will enable him to drive ongoing brand-building excellence.”

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P&G rings NYSE opening bell, touts new men’s products

BY Antoinette Alexander

NEW YORK Procter & Gamble rang the opening bell at the New York Stock Exchange on Friday to mark the beginning of a new era in men’s grooming for the Gillette brand as it has entered two new categories—men’s hair care and body wash.

“We’ve earned the trust of the more than 600 million men who start their day with a Gillette razor,” stated Chip Bergh, group president of global personal care for P&G. “By offering superior deodorant, body washes and shampoos, we are able to reward that trust by giving guys what they want and need in other areas of their grooming routines.”

Introduced in June is the new Gillette hair care line for men that includes six shampoos and one conditioner, ranging from a deep cleaning formula to a hydrating conditioner. The suggested retail price is $4.49 each.

In May, the brand launched the new 2-in-1 Body Washes that are available in three variants: Gillette Gentle Clean Shampoo + Body Wash, Gillette Oil Control + Face Body Wash and Gillette Dry Skin Hydrator + Body Wash. Each body wash features a dual-phase technology that keeps cleansers and hydrators in separate internal compartments within the same bottle until they are combined in the shower.

The announcement comes shortly after Gillette Fusion became the 24th P&G brand to reach $1 billion in sales—a milestone it achieved faster than any other P&G brand. The five-blade Fusion razor system, introduced in 2006, is sold in 80 countries worldwide.

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Puig Beauty & Fashion Group introduces Blue Seduction fragrance

BY Antoinette Alexander

NEW YORK Puig USA, a subsidiary of Puig Beauty & Fashion Group, has announced the launch of Blue Seduction for Women, a fragrance by Antonio Banderas, and the charitable partnership with Antonio Banderas Seductive Fragrances and Broadway Cares/Equity Fights AIDS.

As part of the partnership, unveiled at a press event on Thursday in Manhattan, Antonio Banderas Seductive Fragrances will donate $1 to Broadway Cares/Equity Fights AIDS for each gift set of Blue Seduction for Women sold during the 2008 holiday season.

Broadway Cares/Equity Fights Aids supports social service programs across the country, which provide treatment and services for people affected by HIV/AIDS.

As part of the celebration, select members of the cast of the Tony Award-winning Best Musical, “In the Heights,” performed with children benefiting from the House of the Roses, Ballet Hispanico School of Dance, R. Evolucion Latina, Steps and Broadway Dance Center. Luis Salgado, assistant Latin choreographer for “In the Heights” and founder of R. Evolucion Latina, created a special performance for the event.

“I am committed to the arts so it is wonderful to have Broadway Cares/Equity Fights AIDS and it is wonderful to have Broadway Cares/Equity Fights AIDS and ‘In the Heights’ as part of this launch and partnership,” stated Banderas. “I’m proud to partner with Broadway Cares/Equity Fights AIDS, who supports many organizations for children and at-risk youth with educational programs, as well as social service programs for people affected by HIV/AIDS.”

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