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Pringles commences campaign for Stix

BY Jenna Duncan

NEW YORK To promote Pringles Stix, its inaugural baked product, Pringles is airing a TV commercial and print ad campaign, the company said.

Animated with a couple of stick figures—Mr. Pringles and a female partner—dancing to a disco song, the first 30-second spot aired Monday, April 28.

Deputy chief creative director at ad agency Grey, Rob Baiocco, said it was a challenge to create the campaign because the shape of the new Stix products is so different than any other Pringles product of the past. “Everything other than the stick itself screams Pringles,” he said.

The commercial will run on both cable and network TV. Other elements of the campaign include a 15-second spot, a print ad, an in-store presence and sample program utilizing Tupperware which will go into action next month. The campaign is the project of Grey marketing group’s G2 team.

Pringles Baked Wheat Stix come in four flavors; crunchy wheat, honey butter, pizza and vanilla, and are available from retailers nationwide.

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Mars buys Wrigley Co. for almost $23 billion

BY Jenna Duncan

CHICAGO McLean, Va.-based Mars, maker of M&Ms and Snickers candies, has announced that it is purchasing the Wm. Wrigley Jr. Co. for nearly $23 billion in cash in a deal that could spark even more confectionery mergers.

Wrigley shareholders stand to receive $80 (cash) for each common stock share and Class B common share individually owned. Wrigley said the buyout could take from six to 12 months and, at the finish, Wrigley would become a subsidiary of Mars.

In addition to traditional titles such as Wrigley Spearmint and Juicy Fruit, Wrigley also makes products like Altoids, Eclipse gum and Lifesavers.

Berkshire Hathaway, controlled by billionaire Warren Buffett, will also have a hold of part of the new Wrigley subsidiary; it was announced that Berkshire Hathaway will make minority equity investment in the division.

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Frito-Lay, PepsiCo raise prices, decrease amount of product per package

BY Jenna Duncan

PLANO, Texas Frito-Lay has started to cut the amount of many of its food products by one ounce beginning Sunday, the company said, and parent company, PepsiCo is raising prices, especially on larger mass items.

“The pricing activity is broad-based, and we are phasing it in across the many brands,” Frito-Lay spokeswoman, Jenny Schiavone, said.

Because of increasing rates of inflation and higher costs on commodities like cooking oil, corn and energy, company productivity gains are simply not enough to keep competition strong, company spokespersons have said.

Snack Food Association president and chief executive, Jim McCarthy told the media, “We have made commodities our No. 1 issue because these prices are going through the roof.” The Snack Food Association is a trade group based in Arlington, Va.

PepsiCo reported a $1.15-billion net gain, or 4.7 percent increase, in the period ended March 22. The company’s revenue bounded a 13.4 percent increase from from $7.4 billion last year to $8.3 billion at the same time this year.

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