BEAUTY CARE

Prestige unveils new Total Intensity collection

BY DSN STAFF

DEERFIELD BEACH, Fla. — Prestige Cosmetics has introduced a new line, Total Intensity, that features high-intensity pigments, extended wear and color technology.

The new line is now available online and in Ulta Beauty stores.
Gisele Candito, SVP of Prestige Cosmetics, said the Total Intensity’s “fierce colors and uniqueness” add a new element to the Prestige brand. The new collection includes eight long-wearing eyeshadows, six liquid liners, 10 smudge-proof pencil eyeliners and mascara.

Eyeshadows feature long-lasting, highly pigmented powders with duo-chrome pigment, an advanced color technology that creates a unique multidimensional look ranging from multicolor to bold. It’s smudge- and crease-proof and can be used wet or dry to intensify the color.

 

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Gillette celebrates moustaches with tour and donations

BY Barbara White-Sax

BOSTON — November is national moustache month — or Movember — and Gillette has kicked off its eMO’gency Styler Tour, a quest to help men master their most stylish Mo’s (moustaches).

The tour, which stops in New York City on Nov. 1, Chicago on Nov. 16 and Houston on Nov. 20, will provide complimentary curbside fine-tuning and styling services with Gillette’s Fusion ProGlide Styler, a 3-in-1 facial hair-styling tool that trims, shaves and edges.

André 3000 Benjamin will help kick off the tour in New York, and the best Mo’s captured throughout the tour will be featured on a billboard in Times Square in early December.

Since men’s health and prostate cancer is in the spotlight in November, Gillette is donating $1 to the Prostate Cancer Foundation for each Mo photo uploaded to Twitter during the month.

At the end of Movember, guys will be able to take part in one final Mo’ment of Truth challenge on Gillette’s Facebook page or Twitter where friends and fellow fans can vote on whether participants pictured should “Style It or Mo’ It Off?” 

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P&G to provide showers, personal care kits and portable power to those impacted by Hurricane Sandy

BY Michael Johnsen

UNION BEACH, N.J. — In partnership with the American Red Cross, beginning Nov. 6, the P&G Mobile Relief Center will be stationed in Union Beach, N.J., to provide showers, personal care kits, household products — including Bounty, Charmin, Tide and Dawn — and baby products, including Pampers diapers and wipes, to victims of Hurricane Sandy, Procter & Gamble announced Monday. This service will be free to all victims, responders and their families.

"We know that in the wake of a disaster, many of the simple things like clean clothes, a shower and making a phone call to loved ones become difficult," P&G stated. "In an effort to help restore a sense of normalcy, P&G people and our brands are joining together to help relief workers and families whose homes, clothing and personal items have been impacted and to help renew a sense of hope in a difficult time."

The Mobile Relief Center will be joining P&G’s Tide Loads of Hope and the Duracell Power Forward Fleet, which are both helping those in the affected areas recharge, reconnect and recover with mobile power and free laundry service.

In addition to mobile relief, P&G is focusing product donation efforts in the Brooklyn and Staten Island areas of New York and in Ocean and Monmouth counties in New Jersey. These counties encompass locations, including Brick and Union Beach, which were among those most affected by the storm.

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